Senior Product Marketing Manager, OneSignal
$130-155k
+ Equity
Customer messaging and engagement platform
Be an early applicant
Customer messaging and engagement platform
101-200 employees
Be an early applicant
$130-155k
+ Equity
101-200 employees
Company mission
To democratize customer engagement for all businesses around the world.
Role
Who you are
- 5-7+ years product marketing experience, ideally at a B2B SaaS or martech company
- A passion for understanding the customer, their needs, and how we can best address them
- Excellent written, verbal, and visual communication skills with an insane attention to detail
- A Get Stuff Done attitude with the ability to jump into the details and work through problems
- Highly collaborative with a deep sense of ownership and accountability
- Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
- Preference for experience with Product Led Growth company, global customer base, and a freemium model
What the job involves
- We’re seeking an experienced Product Marketing Manager to help drive product launches and product marketing strategy across both our self-serve and direct sales business
- Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market
- We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team
- As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth
- Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more
- Drive the go-to-market strategy and narrative for our product portfolio
- Own and contribute to product and feature launches and cross-functional rollout
- Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
- Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc
- Enable and educate Sales on product positioning and how it solves known customer pain points
- Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
- Directly interact with customers through support channels, surveys, and 1 on 1 conversations
- Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
- Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
- Help improve onboarding, retention, activations and upsell
- Analyze the competitive landscape and their positioning, industry trends, and thought leaders
- Evolve how OneSignal positions and messages our product to gain market share
Our take
OneSignal was born out of the frustration of game developers with existing push notification tools, that were not developer-friendly and did not give them a good way to re-engage users and bring them back into the game. After building its own push notification system to address these issues, the company quickly found a market gap for an easy, developer-friendly push notification system for all apps, that could be utilised by any size company.
Today, they are a customer engagement platform of choice implemented by over 1 million businesses. OneSignal's web and mobile SDK is simple for developers to install, and for marketers to use, supplying omnichannel messaging across web-and-mobile push, in-app messaging, SMS, and email.
Although there is notable competition in the space, from companies such as Braze and CleverTap, OneSignal claims uniqueness with its focus on “intelligent delivery”, which schedules notifications for the time of day users most interact with the app. The company has raised substantial funds, both in the past and more recently, that will be invested in machine learning projects, geographic expansion, and growing its team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$50m
SERIES C
Jul 2019
$25m
SERIES B
Total funding: $84m
Company benefits
- Remote First Collaboration
- Flexible Vacation
- Health, Dental & Life
- Home Office & Wellness Stipend
- Learning & Development Stipend
- Fun Offsites
- Sweet Swag
- No-meeting Wednesdays
Company HQ
South San Mateo, San Mateo, CA
Leadership
George Deglin
(CEO)Co-founder and former CEO of Hiptic Games. Former bug bounty hunter, finding security issues from Facebook, Google, Dropbox, and Coinbase
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