Head of Paid Search, Carmoola
£90-110k
+ Options/equity package
3 days a week in office (Primrose Hill, London)
Speedy car financing
Be an early applicant
Speedy car financing
21-100 employees
Be an early applicant
£90-110k
+ Options/equity package
3 days a week in office (Primrose Hill, London)
21-100 employees
Company mission
To help customers take control of and experience car finance freedom.
Role
Who you are
- This is a high-impact role for someone who loves digging into data, understands what makes an ad resonate and convert — not just what performs, but why, and thrives in fast-paced, high-ownership environments
- Bachelor's, Master’s, or PhD in a STEM or numerical subject
- 5+ years’ experience managing and scaling Google Ad campaigns with measurable impact in a performance-driven environment
- Proven track record of delivering and optimising video and static ad creatives independently
- Fluency with key tools — Google Ads, GA4, Google Tag Manager, Meta Ads Manager, video editing tools, and creative testing frameworks
- Solid foundation in data and analytics, with experience using AI tools to drive efficiency and impact
- Structured thinker — you impose clarity on complex, ambiguous problems and navigate uncertainty with a clear, methodical approach
- Fast learner and self-starter — you pick up new tools, strategies, and concepts quickly and independently
- Thrives in fast-paced, complex environments — you’re comfortable with ambiguity and figure things out as you go
- Organised and deadline-driven — you manage multiple priorities and consistently deliver high-quality results
- Positive, high-energy problem-solver — you stay solutions-focused and maintain momentum even under pressure
- Open and collaborative — you work cross-functionally and naturally bring others along with you
- Genuine excitement for Carmoola’s mission and the chance to shape the future of how people get on the road
What the job involves
- You’ll take the reins on building and optimising our customer acquisition machine – from setting strategy across paid channels, to running structured experiments and scaling what works
- You’ll have a huge amount of autonomy and responsibility from day one, and the opportunity to define what excellent performance marketing at Carmoola really means
- Build and execute structured testing and measurement frameworks for performance marketing
- Set up data pipelines to collect, clean, and organise acquisition data consistently
- Build and maintain automated dashboards for real-time performance monitoring
- Analyse funnel and campaign data to identify patterns, optimise spend, and improve outcomes
- Own and scale all Google Ads activity, with full responsibility for strategy, execution, and performance
- Monitor and optimise campaigns through a systematic, segment-level framework, that supports rapid scale, whilst delivering profitable growth
- Analyse full-funnel performance — from impression to conversion — and implement a test-and-learn approach to unlock new opportunities
- Leverage AI tools to streamline creative production, automate reporting workflows, and enhance decision-making
- Experiment with generative AI (video, image) and predictive models to improve efficiency and campaign effectiveness
- Build and test automation scripts to optimise workflows across performance marketing activities
- Work directly with content creators to systematically improve ad production and the number of winning ads, whilst adhering to brand guidelines
- Build and own a detailed performance marketing roadmap with clear goals, timelines, and accountability
- Align Paid Search targeting, bidding, and creative strategies with broader initiatives in brand, credit, CRM, and pricing
- Build and maintain dashboards and reporting for real-time insights and agile optimisation
- Support broader growth initiatives, including optimising App Store presence and collaborating with affiliate agencies
Salary benchmarks
Our take
The current car buying experience lacks clarity around pricing and cost, meaning that buyers are often unable to make informed decisions regarding financing until very late into the process. Carmoola offers a solution to this by providing speedy financing options at the start of the buying process, placing control back into customers' hands.
The company is able to offer this radically different strategy through new, innovative ways of approaching risk assessments that are geared towards transparency. Further, while other digital lenders and brokers require some phone calls and paperwork, Carmoola differentiates itself by operating entirely online for a more streamlined customer experience.
Funding has allowed the company to scale rapidly, and future plans include a continuation of this growth through new hires and development invested into its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2024
$20.9m
SERIES A
Feb 2023
$11.5m
SERIES A
Total funding: $72.1m
Company benefits
- Sky's the limit growth opportunities
- Stock Options, we want you to share in the success that we are building together
- The opportunity to learn fast, amongst like minded peers
- Modern office space in bustling Kings Cross, with all the expected Startup Mod Cons
- 25 days Holiday (+Bank Holidays)
Company HQ
Royal Arsenal, London, UK
Leadership
Roman Sumnikov
(Co-CTO & Co-Founder)Held senior and lead roles as a Software Engineer at Avery Products, Book2Meet and Vable. Sumnikov also worked as the Head of Engineering then CTO at Movebubble.
Aidan Rushby
(CEO & Co-Founder)Previously the co-founder and CEO of Movebubble.
Amy McKechnie
(Director of Product and Operations & Co-Founder)Previously worked as a Marketing and Events Co-ordinator for Zoopla and founded My Princess Party. McKechnie also worked as Product Owner then Head of Product at Movebubble.
Igor Gordiichuk
(Co-CTO & Co-Founder)Previously worked as a Senior Software Engineer and Team Lead at WDS. Also worked as a Lead Software Engineer at Vable and CTO at Movebubble.
Jasper Dykes
(Boardmember & Co-founder)Dykes is the founder and current CEO of Fly Now Pay Later. He is also an investor in Revolut and Mercury.
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