UK Growth Manager, Aira
2-5 days a week in office (Kings Cross, London)
Clean energy tech for homes
Be an early applicant
Clean energy tech for homes
501-1000 employees
Be an early applicant
2-5 days a week in office (Kings Cross, London)
501-1000 employees
Company mission
To help European households transition to clean energy by electrifying and decarbonizing homes with heat pumps and solar panels.
Role
Who you are
- The ideal candidate for this role will be dedicated, adaptable and driven
- Professional experience as a Digital Marketing Manager from D2C organisation
- Professional experience in developing and implementing digital marketing strategies
- Excellent knowledge of all digital marketing channels
- Excellent knowledge and experience with online marketing tools and best practices, including formulating funnel strategies
- Professional, hands-on experience with SEO, Google Analytics and CRM software
- Familiarity with web design
- You'll need to be a problem solver, critical thinker, and great communicator. Excellent time management is essential!
What the job involves
- Reporting to the UK Head of Marketing, the Growth Manager coordinates, executes and manages initiatives across performance marketing, search engine optimisation and support CRM for the UK market, to drive customer acquisition, customer loyalty, and revenue growth
- The manager collaborates with cross-functional teams (marketing, sales, operations and product) to implement growth initiatives, and builds and executes continuous testing roadmaps and documentation across channels
- The key goals of the role are to drive customer acquisition and support enhancing engagement to drive value
- Growth Strategy:
- Develop and execute a growth strategy aligned with business objectives and targets
- Identify and prioritise growth opportunities through data-driven insights
- Customer Acquisition:
- Lead and manage media planning, campaign management and optimisation of paid marketing campaigns across channels such as social media, search, email
- Identify new growth channels to support business targets
- Support the head of marketing to enhance customer engagement plans and upsell campaigns
- Ownership of the UK search engine optimisation (SEO) roadmap
- Conducting keyword research to guide content teams, optimising website content, landing pages and paid search copy
- Work with and briefing agencies, coordinate creative assets, and set up and optimise website content
- Data Analysis & Reporting:
- Track and report main KPIs
- Analyse key metrics to evaluate and validate initiatives and converting data into actionable business insights
- Cross-Functional Collaboration:
- Partner with product, sales, and marketing teams to execute growth initiatives
- Work with design studio to develop high-performing assets
- Oversee UK CRM initiatives and collaborates with stakeholders on marketing and customer loyalty projects (lead nurturing, upsell)
- Experimentation:
- Design and run A/B tests and experiments to validate growth hypotheses
- Continuously optimize campaigns based on results
Application process
- Contact: Oliver Jepson
Salary benchmarks
Our take
Furnaces and air conditioners used in many homes are massive greenhouse emitters, which is a significant problem for our climate. Meet Aira, who are manufacturing and selling energy-efficient and climate-friendly alternatives. It’s not just energy efficiency that is driving the heat pump market; heating cost reductions of up to 40% paired with CO2 emission reductions of up to 75% combine to make air source heat pumps much better value for money.
Aira’s heat pump technology is infused with software that allows it to adapt and regulate to the unique environments in which it’s installed. Affordable payment plans are just another incentive to switch to a cleaner energy source.
Aira’s focus at present is the European market. Its 2024-raised 64 million euros will accelerate the production of Aira pumps in Poland-based plants, whilst focusing its expansion efforts on Germany, Italy and the UK. The substantial capital raise will also help the company develop new products and services for its customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2024
$64.9m
SERIES B
Jan 2024
$59.7m
SERIES B
Total funding: $214.1m
Company benefits
- Company EV + Fuel Card
- Health Cash Plan
- Reward Gateway (shopping discount)
- Life Insurance
- 25 days annual leave + bank holidays
- Phone and all equipment needed to carry out your role
Company values
- Dare to fly. With courage and passion, we embrace uncertainty and reach new heights
- Be global citizens. We lead with care and respect, building for the now without compromising the future
- Empower our customers to do the right thing. We have a restlessness to do right by the customer so they can do right by the planet.
- Freedom to discover. Curious minds and an appetite for adventure lets us feel comfortable with failure and inspired by learning.
Company HQ
Norrmalm, Stockholm, Stockholms län
Articles
Leadership
Daniel Särefjord
(CCO)Previously General Manager at Vargas Holding, Managing Director at Verisure, Securitas and Head of Consumer Marketing at Telenor Sverige AB.
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