Director of Product Marketing, Electronic Arts

$170.5-259.3k

Salary dependent on candidates location

Senior and Expert level

San Francisco Bay Area

Office located in Redwood City, CA

Video game company

Job no longer available

Video game company

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Job no longer available

$170.5-259.3k

Salary dependent on candidates location

Senior and Expert level

San Francisco Bay Area

Office located in Redwood City, CA

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Company mission

To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.

Job

Company

Role

Who you are

BA/BS degree
8+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
5+ years leading a large, diverse and inclusive team of product marketers
5+ years collaborating with teams across product, marketing, brand, analytics and finance
Communicate at all levels of an organization including executive management
Advanced proficiency in PowerPoint

What the job involves

As the Director Mobile Product Marketing, you will lead a team of diverse product marketing to develop the best go-to-market strategies, collaborative leadership to achieve business goals.
In close partnership with EA Mobile game studios, marketing leaders across User Acquisition, Creative, Research, Data, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Sr. Director of Product Marketing
Lead team of mobile product marketers to deliver marketing strategies for a group of mobile games. Align strategy with financial plans, product roadmaps and audience insights
Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
Create data-driven marketing strategies to capture target audiences and increase market share
Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals
Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Our take

EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.

A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.

This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

6% employee growth in 12 months

Glassdoor (3.62)

Company

Funding (2 rounds)

Dec 1982

$2m

SERIES A

May 1982

$0.2m

SEED

Total funding: $2.2m

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Andrew Wilson

(CEO, not founder)

Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.

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