Product Marketing Manager, Webflow
Marketers
$117-182.5k
+ Equity ownership (RSUs) in a growing, privately-owned company. Salary is dependent on location
No-code web design and hosting platform
Open for applications
No-code web design and hosting platform
1001+ employees
Open for applications
$117-182.5k
+ Equity ownership (RSUs) in a growing, privately-owned company. Salary is dependent on location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Have 4+ years of product marketing experience
- Love turning complex technical concepts in to simple, thoughtful, and compelling stories in a visual manner
- Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs
- Have ample experience marketing to Marketers and a thorough understanding of how their business works
- Have experience with Webflow or similar web development technology
- Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium
- Can connect technical concepts with user value and express it succinctly
- Are highly-proactive and a self-starter capable of independently leading several projects with limited direction
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
- Have a collaborative nature and exceptional interpersonal skills
What the job involves
- We’re looking for a Product Marketing Manager, Marketers to play a critical and strategic role in our growth with marketing teams from mid-market through enterprise.This individual is a well-rounded marketer with a deep understanding of the Market audience and what makes them tick.
- You’ll partner closely with the Sales, Product, Partnerships, and Executive teams to draft and validate messaging and build a cohesive marketing program that will help nurture the success of this critical part of the Webflow community. You will own the strategy, planning and execution of how we bring new products to market for marketing teams in partnership with the Product and Sales teams.
- You’ll work closely with Brand, Content and Growth teams to plan and build campaigns for our core marketing audiences. You will also be a trusted advisor to our Sales and Enablement teams - helping analyze customer product feedback, drive roadmap decisions and build enablement collateral
- This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in Sales, Product, Enablement, Marketing, and Education
- Develop an expert understanding of Webflow’s products, use cases, customers, and the markets in which we compete — to create compelling and impactful marketing messaging and collateral
- Lead development of Webflow’s value proposition and positioning for our marketers audiences; build frameworks and foundational content to drive alignment across GTM teams
- Define and influence the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights
- Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners
- Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform
- Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product
- Partner with the Growth and Integrated Marketing teams to influence top of funnel campaigns that drive acquisition and adoption of new accounts
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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