Social Media Manager, Squire
Strategy & Content
$110-125k
+ New hire stock grant
Barbershop operations management software
Open for applications
Barbershop operations management software
101-200 employees
Open for applications
$110-125k
+ New hire stock grant
101-200 employees
Company mission
Squire's mission is to give your barber shop the technology they need to succeed in today’s fast-paced environment.
Role
Who you are
- We're seeking a Social Media Manager who is equal parts content creator, social strategist, and performance marketer
- We’re looking for someone who can tie content directly to outcomes — someone who gets excited not just by creating great posts, but by proving their impact with numbers
- This is a high-ownership, high-creativity role — perfect for someone who knows how to move fast, think strategically, stay close to the culture, and build community through authentic and engaging content
- 5+ years of experience in content creation, social media management, and/or brand marketing roles
- Proven track record of building audiences, creating viral content, and driving measurable growth (bonus points for experience with fast-growing consumer, lifestyle, or culture brands)
- Analytical thinker who loves setting goals, tracking KPIs, learning from results, and optimizing for growth
- Ability to connect content directly to outcomes — not just what you posted, but what it achieved
- Creator at heart: skilled at shooting and editing video, crafting engaging posts, writing captivating captions, and designing eye-catching graphics
- Deep understanding of social platforms — their algorithms, cultures, trends, and what it takes to stand out
- Comfortable with social media analytics tools, native platform insights, Google Analytics, or similar tools
- Experienced with content design tools such as Canva, CapCut, Photoshop, Figma, After Effects, etc
- Strategic thinker who can translate brand goals into tactical content plans that get real results
- Sharp eye for detail — you catch typos, bad crops, and off-brand visuals before they go live
- Comfortable working independently, moving fast, iterating on feedback, and experimenting with new ideas
What the job involves
- SQUIRE is the leading platform helping barbershops grow, run, and succeed — and we know content is at the heart of how communities are built
- In this role, you’ll own SQUIRE’s social media channels — concepting, creating, and executing bold, culture-driven content that connects with our barbering community and drives measurable business growth
- You’ll be responsible not just for telling great stories, but for delivering real results — increasing engagement, growing followers, driving traffic, and building loyalty
- You will design and manage our content calendar, produce multimedia content (short-form video, photo, graphics, blog posts, and more), and maintain a strong, consistent brand voice across all channels — including Instagram, Facebook, X/Twitter, and beyond
- You'll collaborate closely with the Brand, Events, and Product Marketing teams to align messaging, but will also move fast to jump on trends and create real-time content that keeps us culturally relevant
- Critically, you’ll be data-driven: setting KPIs for your campaigns, tracking performance through analytics tools, interpreting insights, and optimizing strategy based on what’s working
- Creating content that feels real, relevant, and deeply resonates with the barbering community
- Hitting and exceeding key growth metrics (engagement rates, follower growth, traffic to site, etc.)
- Being the driving force behind SQUIRE’s growing presence across social platforms
- Making SQUIRE’s brand voice unmistakable, memorable, and impossible to ignore
- Lead the creation, posting, and management of content across all SQUIRE social channels, with a focus on achieving clear performance goals (engagement, follower growth, acquisition, community building)
- Set KPIs for all social and content campaigns, and own reporting on content performance — what worked, what didn’t, and why
- Concept, shoot, and edit original content (video, photo, graphics, memes, short-form video, reels, stories, etc.)
- Build, optimize, and evolve SQUIRE’s social media and content marketing strategies based on data, insights, and business objectives
- Regularly share performance results and strategic recommendations with Marketing and Leadership teams
- Develop and manage SQUIRE’s social media editorial calendar and content strategy, balancing planned campaigns with real-time, reactive opportunities
- Grow and nurture a thriving barbering community by featuring barbers’ stories, user-generated content, and influencer collaborations
- Create, manage, and grow our influencer and ambassador programs
- Work closely with Brand, Events, Product, and Customer Marketing teams to drive integrated campaigns and product launches
- Monitor social media trends, pop culture moments, and platform updates to ensure SQUIRE remains relevant and part of key conversations
- Track performance metrics, report insights, and continuously optimize strategies based on learnings
Our take
Squire takes point-of-sale management tools and focuses them entirely on the needs of barbershops. Before launching, co-founder Dave Salvant spent time talking to 600 different barbershop owners to understand the boxes Squire had to tick to be a worthwhile product. This included taking cashless payments and providing key insight into employee productivity, hours worked, and commission calculations.
This time spent in barbershops paid off, as Squire now has more than 2,000 customers in North America and the UK. There is considerable opportunity in the United States alone, as they have a potential customer base of more than 135,000 barbershops.
In March 2020, Squire’s revenue fell to zero when the COVID-19 pandemic forced barbershops to close. Luckily, the company had raised $34 million just days before this in a Series B funding round, which enabled it to help barbershops adapt and survive during their lockdowns. Now things have returned to normal, Squire is in high demand and in 2025, is valued at $750 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$60m
SERIES D
Dec 2020
$44m
SERIES C
Total funding: $146.8m
Company benefits
- Work from home opportunities
Company HQ
Nolita, New York, NY
Leadership
Songe LaRon
(Co-Founder & CEO)Majored in Philosophy at UCLA, and then studied Law at Yale. Started out as a Legal Secondee at Credit Suisse, before joining Skadden Arps as an M&A Associate. Co-founded Squire in 2015, with support from Y Combinator.
Dave A. Salvant
(Co-Founder & President)Studied Political Science at the University of Albany, and then joined Infogroup as an Account Manager in 2008. Moved to JP Morgan as 2010 to work as a Private Client Banker. Joined AXA US as a Senior Regional Sales Executive, and then enrolled at the University of Wisconsin-Madison to study for an MBA. Co-founded Squire in 2015.
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