Senior B2B Marketing Specialist, Expedia Group
$74-103.5k
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$74-103.5k
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- We’re looking for an experienced, detailed and strategic professional to join our team and play a key role in helping achieve strategic business objectives for Expedia Group and our lodging supply partners
- 3+ years direct experience in email marketing tools such as Adobe Marketo
- Ability to work effectively across the organization with groups such as sales, product, legal or analytics to build campaigns and programs to achieve business goals in a globally matrixed organization
- Outstanding communicator with validated ability to clearly convey ideas and data in written, presentation, and spoken formats to various audiences
- A highly-motivated individual who thrives when balancing multiple priorities in a fast-paced workplace with a strong bias for action
- Experienced in using data and experimentation to address business needs
- Excellent problem-solving mentality with the ability to dive into the detail but also see the big picture
- Strong project leadership skills, and a track record of successfully delivering complex marketing programs
- Strong adaptability skills and capacity to change approach or strategy as needed to adjust to a changing environment
What the job involves
- As Senior Marketing Specialist you’ll work cross-functionally with teams across the globe to manage and execute communications to our partners that are critical to their business and our own
- You’ll own the strategy and process for our fundamental business communications, creating programs that are scalable, smart and measurable
- Work cross-functionally with stakeholders to develop campaigns and programs that reflect the needs of the business – globally, with regional considerations
- Develop and execute email marketing campaigns and programs targeting multiple key segments within our customer base via our marketing automation tool, Marketo
- Build and edit landing pages in the marketing automation tool when needed
- Partner with internal stakeholders to develop cross team processes that enable clear communication and create efficiencies across teams
- Build, test, optimize and increase the performance of regional marketing campaigns
- Forecast, measure, and analyze metrics to assess the impact of campaign activities
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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