Head of Growth, Doodle
Online scheduling and meeting software
Be an early applicant
Online scheduling and meeting software
101-200 employees
Be an early applicant
101-200 employees
Company mission
To make scheduling as simple as possible.
Role
Who you are
- This is a Director/VP-level operator who acts as a GM for self-serve revenue and activation
- You have scaled a B2B SaaS PLG motion from $10M to $50M+ ARR (or similar scale) before:
- 8+ years in Product-Led Growth, Growth Marketing, or activation-focused roles in SaaS
- Deep understanding of activation funnels, lifecycle automation, onboarding, and adoption moments
- Demonstrated ability to run rapid, high-velocity growth experiments
- Strong analytical skills across activation, retention, conversion, and subscription metrics
- Comfortable working hands-on with PLG, Product, and Engineering to build flows, instrumentation, and automations
- Hands-on, cross-functional operator (Product, Marketing, Engineering) who executes switfly and can scale what works
What the job involves
- Doodle is redefining how modern teams schedule, collaborate, and connect
- Our platform powers productivity for businesses of all sizes by simplifying how people meet and manage time
- As we scale our Revenue Organisation to accelerate growth across North America and EMEA, we are looking for a Head of Growth to take the reins of our high-volume, global user base and transform active usage into a predictable, scaling revenue engine
- You will sit at the intersection of Product, Marketing, and Sales, holding the number for our self-serve business while feeding high-velocity PQLs to our Enterprise team
- As Head of Growth, you will lead a team that owns self-serve and product-led ARR, turning active users into paying teams through experimentation, lifecycle automation, monetisation improvements, and activation optimisation
- Reports to: CRO
- Mandate: GM of self-service revenue & PLG architecture. Responsible for activation, conversion, monetization, and upgrade velocity
- Own the strategy and execution for self-serve ARR, inclusive of acquisition efficiency, conversion rates, and churn reduction
- Deliver quarterly ARR targets in partnership with the CRO and Finance
- Grow paid subscriptions (monthly + annual) through in-product, lifecycle, and outbound activation motions
- Heavily influence pricing and packaging strategies. Test friction vs. value gates to maximize Average Revenue Per User (ARPU) without stifling the viral loop
- Drive monthly to annual migrations to improve ARR stability and payback efficiency
- Overhaul the "first mile" of the user experience. Use behavioral data to predict and drive key adoption moments that lead to habit formation
- Move beyond standard drip campaigns to behavioral-triggered, multi-channel automation that nudges users toward value and payment
- Build a culture of high-velocity testing. Run a strong experimentation cadence across onboarding, pricing, messaging, landing pages, and lifecycle automation, continually increasing the number of experiments as you scale
- Build a modern experimentation stack and partner with engineering to ensure clean data and rapid iteration
- Identify high-potential accounts and define PQL handoff triggers for Sales, e.g., heavy usage domains
- Operationalize the handoff to Sales, being responsible for the quality and volume of leads flowing into the Sales team
- Work closely with BI to instrument funnels, define KPIs, and ensure high-signal tracking
- Feed insights from experiments into Product, Marketing, and Sales to influence roadmap and GTM strategy
Application process
- Application review
- Hiring Manager Interview
- ‘Growth Audit’, a practical session with a leadership panel across Revenue, Product, and Engineering
- Cultural Fit Assessment (via BRYQ)
Salary benchmarks
Our take
In recent years, creating an accessible and smooth remote working system has become a requisite for many companies. One company focused on this is Doodle, an online scheduling and meeting platform.
Boasting 30M monthly users across 70,000+ businesses, a huge sell is the software can be used for teams of all sizes. This means its features are accessible to small independent businesses through to large enterprises. As a result, the company has placed itself at the forefront of the market (competing with the likes of Calendly).
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Werd, Zürich, ZH
Leadership
Renato Profico
(CEO)Worked through several roles at JobCloud SA, most recently as CEO. After this freelanced as an Ad Interim Manager.
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