Director of Product Marketing, AllVoices
+ Equity
Employee feedback platform
Be an early applicant
Employee feedback platform
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
AllVoices' mission is to help build safe and happy workplaces for both employees and employers.
Role
Who you are
- 8+ years in B2B SaaS product marketing, including ownership of positioning and messaging for a full product line
- Built ICP and value proposition frameworks that Sales actually used, not documents that sat in a drive
- Strong competitive marketing background, including running assessments and equipping a sales team to win against named competitors
- Owned website messaging and worked with design and development partners to ship and test it
- Ran product launches end to end across Product, Sales, and Marketing
- Built sales enablement assets, partnership materials, and train reps on them, with evidence they moved deals
- Hands-on production ability. Canva, AI tooling, and comfort building decks and creative yourself
- Strong writer. Clear, direct, and able to move between a competitive brief, ad copy, and a customer newsletter
- Experience marketing to HR, Legal, or Compliance buyers preferred
- Comfortable in a lean team where strategy and execution sit in the same person
What the job involves
- We are hiring a Director of Product Marketing to own how AllVoices is positioned, differentiated, and understood in market.
- You will define who we sell to and why they should choose us, then carry that through every surface it shows up on: the website, the sales deck, the competitive brief, the launch, and the customer communication
- This is a hands-on role in a lean team
- You will set strategy and also build the deck, write the script, and brief the designer
- It sits close to Sales, close to Product, and close to the number
- This is the primary responsibility of the role. Maintain a clear, current definition of who we sell to, and the value propositions that land with each buyer and segment. Keep that definition sharp as we move upmarket and as the ER category evolves, and make sure every other function is working from the same version of it
- Maintain competitive assessments across the ER and HR tech landscape. Define how we differentiate, and translate that into positioning Sales can use in live deals. Claims must be defensible and differentiation honest
- Run the research that keeps positioning honest: win/loss analysis, buyer interviews, and the qualitative signal coming out of sales conversations. Bring findings back to Sales, Product, and leadership as evidence, and use them to refine ICP, messaging, and value props
- Own the homepage, product pages, and company-wide messaging. Translate value and competitive differentiation into content that converts, and work with design and development partners to ship changes and test them. Treat the site as a conversion asset with owned metrics, not a brochure
- Run the go-to-market motion for releases: launch tiering, positioning and naming, messaging, enablement, and the cross-functional calendar. Partner with Product so what ships is understood by the market, and Sales and customers hear about it in a coordinated way
- Work with media agencies on audience strategy, and build audiences alongside RevOps and Marketing Ops. Partner with designers to keep creative best in class, and hold agency output to the same messaging standard as everything else we publish
- Work with the Head of Events, Content, and Community to make sure the topics we program against are the ones our ICP cares most about. Bring the buyer, market, and competitive insight that shapes editorial and event themes, and keep that work anchored to our positioning
- Build what the moment needs: decks, one-pagers, and simple ad creative using Canva and Claude Design. Comfort producing polished work yourself, quickly, is a requirement of this role. We also work with freelance designers as needed
- Own the Sales Resource Library, which is used heavily across every deal. Maintain sales decks, business case materials, video assets, and competitive collateral, and train the team on how and when to use them. Use performance data and sales insight to decide what to build, retire, and refresh, and partner closely with Sales and the leadership team on where the gaps are
- Manage the quarterly customer webinar and build the outline and script Product presents from: what shipped last quarter, what is coming next, and why it matters to their work. Own the format and flow so it is easy to follow and worth the hour
- Draft the weekly customer newsletter in close partnership with Product, so customers know what is new, what they may have missed, and what is coming soon. Use in-app messaging to reach the right audience with major releases
- Reports to: Chief Revenue Officer
Our take
A lack of anonymity can dissuade employees from reporting issues to their employers, leading to reduced employee satisfaction and retention. AllVoices solves this problem with its intelligent employee feedback platform.
AllVoices offers companies and their teams an encrypted, third-party platform for feedback submission. This solution taps into the 74% of employees who say they are less likely to report issues due to a lack of anonymity in the submission process. AllVoices solution allows businesses to reduce employee turnover by providing a safe platform to share their feedback, meaning companies can save invaluable time, money and effort.
AllVoices is trusted by companies like GoPro, Duolingo and Patreon, which is testament to the value of its platform. However, it faces stiff competition from other employee intelligence platforms, such as Actimo and Centrical. Nonetheless, with demand for such services sky-rocketing, AllVoices is likely to see continued growth in the next five years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2021
$9.6m
SERIES A
Feb 2020
$3m
SEED
Total funding: $13.7m
Company benefits
- Unlimited PTO
- 90% of Medical, Dental and Vision covered for Employee (50% for dependents)
- 401(k) 3% match
- Internet & cellphone stipend
- Equity
Company HQ
Downtown, Santa Monica, CA
Leadership
Claire Schmidt
(Founder & Executive Chairman)Previously worked as Director of Programs at Thorn, and as Senior Director of Giving at Thrive Market. Served as VP of Technology & Innovation at Twentieth Century Fox.
Share this job
View 3 more jobs at AllVoices