Senior Field Marketing Manager, Sumo Logic
North America
$120-163k
Continuous intelligence platform for DevSecOps
Be an early applicant
Continuous intelligence platform for DevSecOps
501-1000 employees
Be an early applicant
$120-163k
501-1000 employees
Company mission
Sumo Logic's mission is to create the leading machine data analytics platform that delivers continuous intelligence for modern applications.
Role
Who you are
- This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities, and execute innovative events
- 7+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America
- Ability to adapt to the dynamic nature of a growth company and its evolving priorities
- Strong problem-solving and analytical skills, using data to measure and optimize campaign performance and ROI
- Expertise in managing marketing budgets to maximize ROI and drive efficiency
- Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools
What the job involves
- As a Senior Manager, North America Field Marketing, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion
- You will adapt global programs to fit the specific needs of the North American market, while partnering with sales and regional teams to pioneer new approaches for driving growth
- Partner with sales leadership and stakeholders to develop and execute a differentiated marketing strategy for North America
- Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth
- Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation and pipeline contribution
- Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners
- Act as the primary marketing resource for regional Sales and Sales Engineering teams, ensuring alignment on objectives and strategies
- Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management
- Continuously track and report on program performance, adjusting plans using data insights to optimize results
- Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals
Our take
Sumo Logic is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack. More than 2,000 customers around the globe rely on Sumo Logic, including Pokemon, Canary, and Greenhouse.
Customers gain a multi-tenant, service-model advantage to accelerate their shift to continuous innovation, increasing competitive advantage, business value and growth.
After its IPO in 2020, February 2023 saw Sumo Logic agree to a $1.7 billion valued acquisition deal from Francisco Partners. This comes after a year that saw its stock drop by 40%. This marks an exciting new chapter for Sumo Logic, its parent company has a track record for acquiring successful tech and software businesses such as MyHeritage and Renaissance Learning. Exemplifying its potential in its new Francisco Partners era, Sumo Logic was named a "Challenger" company in the 2024 Gartner Magic Quadrant for Security Information and Event Management.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
22% female employees
-7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$110m
SERIES G
Jun 2017
$71.9m
SERIES F
Total funding: $336.9m
Company benefits
- Vision & Dental Benefits
- Generous Parental Leave
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- We’re in it with our customers - We all play an essential part in providing a critical service that our customers, and we ourselves, depend on, creating an incredibly aligned relationship
- Bring light to dark - We seek to provide transparency internally and externally, because information and context produces better decisions and removes uncertainty
- One single agenda - We celebrate individuals who put the success of the team first, leave their personal agendas at the door, and work with complete integrity with everyone
- Work with heart - We respect each other, assume good intentions, embrace diverse backgrounds and thinking, and believe time with family and friends is vital to our lives and well-being
- Learning culture - We take calculated risks, learn from our mistakes, iterate and do better each time; we believe disciplined, reliable execution is essential to market leadership
Company HQ
Redwood City, CA
Articles
Leadership
Christian Beedgen
(CTO)Previously worked for 9 years at ArcSight, holding various positions such as Lead Software Engineer, Software Development Manager and Chief Architect, Director of Engineering
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