Account Director, Insider Inc.
Lifestyle & Luxury
$125-140k
+ Uncapped commission plan
More information about location
2 days a week in office
Online news platform
Job no longer available
Online news platform
1001+ employees
Job no longer available
$125-140k
+ Uncapped commission plan
More information about location
2 days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- We are looking for an experienced, client-facing, enthusiastic digital media expert capable of creating advertising solutions such as custom, content and data driven digital programs for Lifestyle and Luxury clients
- Experience and existing relationships in these markets are a must
- A Strong network. You have strong relationships with clients and agencies alike and a track record of collaborating effectively in mutually-beneficial ways
- Strong Digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and experience and ability to sell these across various geographic areas. The ideal candidate must be able to ‘spark’ interest with clients in market by creating value on the fly, understanding and presenting creative ways to meet client digital marketing objectives
- A solid understanding of programmatic, both tech and sales sides of the business, is preferred
- An insatiable curiosity combined with the ability to translate abstract concepts and ideas into actionable marketing solutions is essential
- Candidates must be creative thinkers and passionate about storytelling, technology, media, and selling
- Deep understanding of the digital media space, how combinations of media platforms can bring value to clients and ability to position Business Insider’s products and ad solutions on their behalf, and close deals. As well as creating custom content solutions all candidates must have at least a cursory knowledge of programmatic ad selling
What the job involves
- Business Insider is hiring an Account Director Lifestyle & Luxury to join our Luxury and Lifestyle team
- This role will join Business Insider at an incredibly exciting period of the company’s growth and evolution and will directly support and impact the aspirational goal of becoming one of the world's most beloved and influential media brands
- The position reports directly to the VP of Lifestyle and Luxury
- Serving as an “evangelist” for Business Insider internally and externally; clearly articulating the company’s unique value proposition
- Lead high-level relationships with key CPG, beauty, fashion luxury and lifestyle clients and agencies
- Develop custom client solutions utilizing Business Insider's entire suite of products including Branded Content, Display, Video, Programmatic, Podcasts, Data and Live/Virtual Events
- Create, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets
- Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns
- Coordinate effectively with Marketing, Client Services, Media Planning and Studios Teams to create successful ad campaigns
- Educating and inspiring our automotive, luxury and lifestyle clients to use Business Insider Inc. to enhance their business objectives and reach customers
- Develop strategic account plans to achieve target revenue goals; hit or exceed these revenue goals
- Develop in-depth knowledge of the digital media industry
- Represent Business Insider at events, entertaining clients and serve as a brand ambassador
- Manage activity using Salesforce
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company values
- We are effective
- We are “SCHAFFFF” (Smart, Conversational, Helpful, Accurate, Fast, Fair, Fearless, Fun)
- We are “good eggs” (definition: a friendly, old-fashioned way to describe a good person)
- We communicate well
- We “get better every day”
Company HQ
Financial District, New York, NY
Articles
Leadership
Henry Blodget
(Chair & Co-Founder)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
Salary benchmarks
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