Product Marketing Manager, Tomorrow Health
$140-160k
Plus equity
Technology-driven home healthcare management
Job no longer available
Technology-driven home healthcare management
21-100 employees
Job no longer available
$140-160k
Plus equity
21-100 employees
Company mission
To reimagine healthcare in the home.
Role
Who you are
- 5+ years experience within Product Marketing, Customer Marketing, Client Adoption, and/or Sales Enablement/Product Enablement role(s)
- You're energized by interfacing with customers and partners virtually and in-person, where permitted
- You are an excellent communicator with comfort and competency speaking with people all day
- You're excited about working at an early stage company
- You’re able to work with a wide range of stakeholders and manage challenging external discussions; You have tactful problem resolution skills and the ability to analyze cause / effect
- You quickly understand operational business processes and can connect the dots between seemingly disparate operational elements
- You are self driven to identify problems and feel comfortable working independently to solution around needs / priorities
- You have a strong handle of Google Suite, with particular comfort navigating Google Slides and Google Sheets; You quickly learn new systems and feel comfortable interpreting data independently
- You have robust writing skills with experience drafting comms, copy, or any form of external messaging collateral
- You have demonstrated experience managing client relationships
- You're highly organized and able to manage multiple projects and accounts at once, while maintaining attention to detail
- You're ready to get your hands dirty, recognizing that no task is too small in the effort to build a large and scalable organization
- You believe deeply in the idea that the future of healthcare can be significantly better and is driven by the opportunity we have in front of us to make it a reality
- You strive for operational excellence and knows that there is always room to do better
- Bonus: you have direct experience in client services organizations, account management functions, marketplace companies, or healthcare organizations
What the job involves
- Tomorrow Health’s Marketing Team is responsible for marketing, branding, and communications efforts towards each of our stakeholders. The Product Marketing team partners with Sales, Customer, and Product teams to scale impact for the company
- Reporting to the Product Marketing Lead, you will work cross-functionally to deeply understand our customers’ needs and develop proactive strategic campaigns that communicate Tomorrow Health's value to the market
- Your objectives are to optimize our engagement with referring providers and DME suppliers including onboarding, order acquisition, and ongoing utilization to build the demand and supply in the marketplace
- Collaborate on Go-to-Market Strategy with Business Development, Marketing, and Account Management
- Drive marketing and sales alignment to achieve business objectives through customer advocacy
- Lead customer engagement programs, including events, workshops, conferences, awards, onboarding, and nurture campaigns
- Foster ongoing customer education and success throughout the relationship lifecycle
- Partner with Product, Sales, and Partnership teams to enhance product communications
- Identify and leverage key customers for marketing initiatives, including case studies and speaking opportunities
- Design and execute customer engagement strategies across multiple channels
- Maintain an up-to-date library of customer success stories
- Conduct periodic customer satisfaction surveys to drive organizational improvements
- Create tailored content for account management/customer success to assist at-risk customers
- Identify upsell, cross-sell, and advocacy opportunities among satisfied customers
- Relay product feedback from advocates to the Product Management team
- Enhance loyalty, retention, and revenue through cross-selling and upselling efforts
Our take
Tomorrow Health is one of a significant number of startups operating in the healthcare space. The platform allows carers and patients, those homebound permanently, recovering from surgery or living with chronic conditions, to find durable medical equipment. It also coordinates the logistical issues between payers and insurance providers and takes care of home delivery.
An advantage for users is that it goes further than simply being an online shopping platform for medical supplies. It also uses key data to find the most suitable products based on location, insurance coverage, and product specialization. It's also targeting not just patients and their unpaid carers, but healthcare providers. The company has made good progress in this regard by partnering up with Medicaid company Geisinger Health.
The global health tech space is booming, expected to reach a whopping $1.5T by 2030. This means that there’s plenty of competition for the Andreessen Horowitz-backed startup. It plans to expand its team with strategic business development, finance, and operations hires to keep on top of the competition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2022
$60m
SERIES B
Apr 2021
$25m
SERIES A
Total funding: $92.5m
Company benefits
- Health Insurance: We cover 100% of medical, dental, and vision insurance plan costs, and offer a fully-covered membership in One Medical for on-demand primary care, and Teladoc 24/7 virtual care
- Financial Wellness: We offer a 401(k) plan through Vanguard, and Health Savings Accounts, Dependent Care FSA, and Healthcare FSA to help you optimize your financial health
- Family Matters: We provide fully paid parental leave as soon as you join Tomorrow Health so you can care for your newest little one(s)
- Mental Health: Free online mental health support with BetterHelp
- Commuter Benefits: We provide pre-tax commuter offerings for those coming into the office
- Work Hybrid: Our teams are distributed all across the country. Work from your preferred location or from our beautiful office in New York City - complete with free lunch, snacks, and cold brew and kombucha on tap
- Unlimited PTO: Our unlimited PTO policy provides the autonomy to take time off whenever it's needed, to recharge, get inspired, or connect with the world
Company HQ
NoMad, New York, NY
Leadership
Vijay Kedar
(Co-Founder & CEO)Studied Economics and MBA at Harvard. Began their career as a Media Communications Officer at Obama for America. Worked at Goldman Sachs for 4 years, promoted from Quantitative Investment Strategist to Private Equity Group. Was on the Board of Advisors for the Dallas Regional Chamber. Worked for 3 years in 3 roles at Oscar Health, leaving as Senior Director of Care Innovation.
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