Retention Growth Manager, TALA
Maternity Cover Fixed-Term Contract
More information about location
3+ days a week in office
Women's activewear
Be an early applicant
Women's activewear
21-100 employees
Be an early applicant
More information about location
3+ days a week in office
21-100 employees
Company mission
To bring you sustainably-made activewear that delivers on performance, fit, quality and style, without the hefty price tag.
Role
Who you are
- 5+ years of Retention/CRM experience
- Proven track record of delivering successful CRM campaigns
- Data literate with strong excel/google suite skills and the ability to understand & use the output of data visualisation tools
- We use Lifetimely & Shopify
- Expertise in planning & building both campaigns & automated CRM journeys
- In-depth knowledge of CRM best practices, data interpretation and reporting
- Detailed knowledge of email regulations and compliance
- Ability to work in a fast-paced, iterative environment
Desirable
- Experience with Klaviyo, Shopify & Lifetimely
- Experience scaling into the US market or other geographies
- Experience in Direct Mail, paid channels, and/or loyalty schemes
- Experience with eCommerce in a global fashion, tech or start-up context
What the job involves
- We are seeking a dynamic and results-driven Retention Growth Manager (Maternity Cover) to lead and execute our retention strategy during a 10 month fixed term contract
- You will be key to driving growth from our existing customers, using your skills in retention & CRM strategy, execution, segmentation and database growth
- There will also be opportunity to widen your channel experience and get involved in the exciting growth trajectory of TALA
- Own and develop the retention strategy & roadmap, giving optimisations back to the business on how we can drive customer retention going forward
- Manage to budgets & targets provided by Finance and the TALA Management team
- Work at the intersection of acquisition & retention to drive strategic growth initiatives from conception to execution & reporting
- Analyse and interpret key retention metrics (repeat rates, LTV ratios, cohort reporting), using learnings to inform the strategy & roadmap as required
- Own and implement all CRM channel activity: ideation, briefs, approvals, execution, segmentation, testing & reporting. Email & SMS are our core channels and you will work across both campaigns and automations
- Analyse & interpret results from CRM initiatives to drive continuous improvement
- Bring brand goals & objectives to life across CRM channels
- Own database growth across both Email & SMS, optimising & testing as required
- Develop our channel mix and follow market trends in CRM, retention and loyalty to continuously evolve our strategy incorporating best practice and innovationWork closely with the brand, website, creative and merchandising teams to deliver a seamless, best-in-class customer experience
Salary benchmarks
Our take
In recent years major clothing brands have fallen short of ethical standards, with their supply chains coming under scrutiny for poor working conditions and environmental violations. With the era of fast fashion coming to an end, socially conscious shoppers are voting with their feet. TALA was founded in 2019 to provide a sustainable option in activewear, offering ethically-produced, sustainable clothing at an affordable price.
The activewear industry boasts a global worth of £140B, and TALA enters this competitive landscape as one of many startups aiming for a share of the market. However, TALA distinguishes itself with several strengths not commonly found in its competitors: a substantial and passionate following on social media, commitment to ethically sourced and predominantly recycled clothing, and a pricing strategy that remains affordable for its target demographic.
With substantial funding under its belt, the company is earmarked for continued product development and the enhancement of its supply chain. With a dedicated customer base and strong support from the investment community, TALA is well-positioned to lead the charge for ethical transformation in the fashion industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Most candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$6.4m
EARLY VC
Feb 2022
$5.4m
EARLY VC
Total funding: $11.7m
Company benefits
- Fun, energised, startup working culture
- Mondays and Fridays usually remote, Tues – Thurs at our Vauxhall office
- Work-life balance: Half fay Fridays, 25 days AL
- Clothing allowance and discount on the best athleisure in the game
- Beautiful and bright offices in a historic building in central London (near Vauxhall) with other startups on site
Company HQ
Holborn, London, UK
Articles
Leadership
Grace Beverley
(CEO)Also the founder and CEO of Shreddy as well as a Non-Executive Director at POGO. Previously worked as a New Client Acquisition Analyst at IBM.
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