Associate Festival Marketing Manager, Live Nation
+ Stock reimbursement program
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
+ Stock reimbursement program
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
- Bachelor’s degree in Business, Marketing, Communication, or a related field preferred
- 2+ years of experience working in digital, marketing, social media, event production, festivals, technology and/or design
- Solid understanding of core marketing concepts, digital media tactics, and marketing analytics
- Creative experience in producing and editing marketing content and materials
- Strong communication skills with the ability to work effectively across diverse internal and external teams
- Proficiency with marketing tools and platforms including Adobe Creative Suite, Sprout Social (preferred), Webflow, Mailchimp, Meta Ads Manager, and major social media channels (Facebook, Instagram, X, YouTube, Spotify, Snapchat, TikTok)
- Basic knowledge of video editing for social media content a plus
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong proficiency in Microsoft Excel and Outlook, and familiarity with budgeting platforms
- Excellent organizational skills, attention to detail, initiative and quick learning ability
- Demonstrated integrity, professionalism, and sound judgment in all business interactions
- Basic knowledge of event production and logistics
- Enthusiastic, proactive, and committed to excellence with a positive and collaborative approach
- Ability to travel and work extended or irregular hours, including weekends and evenings, as required by event schedules
- Demonstrate integrity in the way you operate in day-to-day business and the way you deal with people
- Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
- Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude
- Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
- Stay composed, confident, optimistic, and in problem-solving mode when the going gets tough
- Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness
What the job involves
- The Associate Festival Marketing Manager collaborates with internal teams to promote festivals and events and drive ticket sales
- This role contributes to the development and execution of marketing strategies, analyzes data, manages projects, tracks budgets, and develops the content calendar
- Key responsibilities include managing the budget to ensure accuracy and timeliness of all expenses and invoices; overseeing contests and prize fulfillment, providing digital support for major key milestones and announcements (with a focus on e-mail, website, SMS, and social media), collaborating with the in-house creative team on content production, and supporting on site at festivals including press lounge production and social media management
- Manage festival budgets in tools such as Airtable and internal budget management software. Submit and track invoices, to ensure budgets and expenses are current
- Collaborate with the Creative team to develop copy and visual assets that align with the marketing goals and reflect the individual character of each festival
- Manage marketing channels (e.g. social medial, website, email, SMS) and support website management and app
- Source and manage relationships with influencers, coordinate with internal and external partners, and project manage campaign timelines and deliverables
- Facilitate the approval process with the Marketing Manager and festival execs, as needed
- Manage contest winner communication and prize fulfillment
- Analyze campaign data and prepare reports for leadership
- Manage Media Partner wristband fulfillment and shipment for each festival
- Collaborate with the Marketing and PR teams to ensure smooth on-site operations, including press lounge set up, social media marketing, giveaway prize fulfillment, and media partner support
- Perform graphic design tasks via Photoshop or InDesign a plus (for website and email marketing)
- Support on-site at festivals in terms of press lounge production and social media management
- Perform other projects and duties as assigned
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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