Sales Development Associate, Piano
Analytics, DACH
More information about location
Data-driven customer engagement solutions
Job no longer available
Data-driven customer engagement solutions
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To improve digital interactions between companies and their customers.
Role
Who you are
- 1-2 years of experience in outbound opportunity generation, ideally with enterprise-level SaaS solutions
- Fluent in English and German
- Working knowledge of DACH market
- Goal-oriented and a self-starter
- Knowledge of the digital analytics space is a plus, but not required
What the job involves
- As a Business Development Associate (BDA) at Piano, you will work with our talented sales and marketing teams to generate new business opportunities for our Analytics product line in the DACH region
- Additionally, you will work cross-organizationally to gain insights and deliver front line feedback on what prospects are saying while generating qualified opportunities into the pipeline
- Generate early-stage pipeline through prospect engagements including cold calling, emailing, social media and event follow-up
- Communicate with Analytics prospects, including managing discovery calls and qualifying prospects
- Apply your knowledge of Piano Analytics to describe how we help prospects overcome their business issues. Determine client interest, commitment level, and urgency
- Work with Sales and Marketing to identify and prioritize strategic campaigns and develop outreach plans
- Deploy creative outreach tactics clients to generate engagement and alignment with product launches, new features, published research, company news, partners and future initiatives
- Leverage marketing channels such as our website, conferences, webinars, partners or content to successfully engage prospects along their buying journey
- Building your social network using LinkedIn Sales Navigator to find the right prospects, build trusted relationships, stay on top of their mind and ultimately, convert them into sales
- Use Salesforce, LeanData, 6sense, Outreach etc to accurately target and sequence prospects and forecast opportunities
Our take
Piano helps businesses manage subscription, analytics and content personalization to monetize digital experiences. Previously the focus was on traditional publishers like Wall Street Post and CNBC. However, with the declining value of revenue streams like third party cookies, and new platforms like Substack and Clubhouse siphoning off paying customers, the revenue pinch is being felt by a growing spread of digital services.
Piano’s cloud-based offerings run a broad gamut, including experience personalization, paywall management, and data analytics. These are all supported by integrations with various mainstream third-party tools including Google Ad Manager and Apple Pay. This seemingly fragmented approach has not spread Piano thin, however, and it is consolidating its market lead with strategic acquisitions in the publishing space such as AT Internet and SocialFlow.
Following its impressive level of funding and massive growth in revenue since 2019, Piano is developing its product further to provide further publicity and analytics tools for its customers, particularly in newsletters and socials. It is also likely to continue expanding its market share through acquisitions as it builds outs its end-to-end platform for the publishing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2025
$45m
SERIES D
May 2021
$88m
SERIES C
Total funding: $160.4m
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Trevor Kaufman
(CEO)They have an extensive track record of building brands and profitable businesses in media and technology, having previously served as the CEO of Tinypass, Possible Worldwide, and Schematic.
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