CRM Marketing Engagement Lead, Tide
Business accounts for SMEs
Be an early applicant
Business accounts for SMEs
1001+ employees
Be an early applicant
1001+ employees
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- You have a passion for marketing in a scale-up environment, and have 7-10 yrs of relevant experience
- You’ve previously coached and developed a high performing team
- You’ve have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base
- You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives
- You have excellent communication skills – you can persuade and inspire colleagues, across all levels of the business, including SLT, and are able to pitch the message differently, and clearly, to all
- You are well organised with a passion for speed, efficiency and people management
- You love to take the initiative and are comfortable taking measured risks
- You are curious and explorative
- You love a big challenge - especially for your targets
- You use data and evidence above your opinion
- You know how to lead and coach an established, mature team to even even greater heights
- You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide
- You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively
- You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members
- Experience of Banking, Financial Services or Small Business Marketing are beneficial but not essential
- Experience using the Iterable Marketing platform is beneficial but not essential
- Experience using the Looker reporting suite is beneficial but not essential
What the job involves
- Enabling your team by setting clear direction and clearing any roadblocks that may occur
- Providing coaching and direction, and taking pride in supporting your team in their development
- Setting the campaign strategy across multiple Tide products
- Monitoring, reporting and presenting on Tide Core KPIs and campaign performance to Tide senior management and wider stakeholders
- Supporting the team with building, executing and optimising campaign workflows
- Define a full testing and personalisation roadmap for your areas
- Support finance forecasting across Tide’s strategic modes of discovery
- Manage stakeholder relationships and support strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics, Finance and Product development
- Driving wider cross CRM best practise
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 1M customers globally, with 650,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$24.8m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $290.4m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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