Senior Growth Manager, UpKeep

• If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!
• This role is ideal for a marketer with a history in demand generation who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution
• Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude
• If you’re looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we’d love to meet you
• 3–6+ years of B2B SaaS marketing experience (mid-market/enterprise focus a plus)
• Proven track record of building and scaling demand gen programs that drove measurable pipeline growth
• Deep channel expertise (LinkedIn Ads, Google Ads, SEO, email automation, ABM platforms like Demandbase/6sense)
• Comfortable with data and attribution—you live in Salesforce, HubSpot/Pardot, and Excel
• A growth mindset: you obsess over experiments, you’re not afraid to try unconventional campaigns, and you know how to pivot fast
• Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow
• Collaboration chops: can partner with Sales and Product Marketing but hold your own on performance conversations
• Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment
• Experience tracking and reporting on attribution across online and offline sources

Desirable

• We are hiring a strategic and action-oriented Sr Growth Manager to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth
• You’ll be responsible for planning and executing high-impact inbound campaigns, webinars, and ABM initiatives that engage our target accounts
• You’ll partner closely with Sales, Product Marketing, and Content Marketing to build and scale new approaches to outbound engagement, campaign delivery, and field marketing
• Build, manage, and optimize campaigns that generate MQLs and that convert into revenue
• Develop and execute campaigns across paid media, webinars, email nurture, ABM, SEO, and partnerships
• Run experiments at speed: Test channels, messaging, offers, and landing pages—kill what doesn’t work and scale what does
• Optimize lead flow and funnel conversion: Partner with Sales to tighten lead scoring, routing, and follow-up SLAs
• Measure relentlessly: Build dashboards for CPL, CAC, pipeline contribution, win rates, and ROI by channel (utilizing tools such as Salesforce, HubSpot/Marketo)
• Partner cross-functionally: Work with Product Marketing to ensure messaging hits, and with Content to fuel campaigns
• Innovate demand creation: Bring new ideas (consulting agency collaborations, PLG campaigns, virtual events) that go beyond the standard playbook
• Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets

• When applying, we encourage you to include a brief note answering one of the following prompts:
• What’s a campaign or event you led that had the most impact—and how did you measure it?
• Describe a creative or unconventional way you've used AI to speed up or improve your marketing work
• What excites you most about working in a high-growth, AI-driven B2B SaaS company?