Content Marketing Manager, WorkMotion
German Speaker
More information about location
Bespoke software for global HR solutions
Job no longer available
Bespoke software for global HR solutions
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To create opportunities for anyone to work from anywhere.
Role
Who you are
- 3–5 years of experience in Content Marketing (B2B SaaS, HR Tech or Fintech experience is a massive plus)
- A portfolio that proves you can turn complex topics into relatable, engaging narratives
- Proven experience in project management or coordinating external agencies/freelancers
- Comfortable with data: You know your way around HubSpot, GA4, or similar tools to track content attribution
- A mindset of "ownership": You are a self-starter who doesn't wait for permission to innovate
- A Master Storyteller: You have a "good eye" for what makes content special. You know how to find the exact right words to evoke curiosity, trust, and excitement
- A Juggler: You thrive in high-energy environments. Managing an SEO agency, a PR agency, and multiple writers simultaneously feels like a fun challenge, not a chore
- Demand-Gen Minded: You understand that traffic is a vanity metric; pipeline is the reality. You are obsessed with the "Why" behind the content
- Bilingual Creator: You are native or fluent in both English and German. You can switch between the two without losing the nuance or emotional punch of the message
- Not an SEO Robot: While you’ll manage an SEO agency, we don’t need an SEO technician. We need a creative lead who ensures that "optimization" never comes at the cost of "resonance."
What the job involves
- At WorkMotion, we are building the future of global work. We don't just need a writer; we need a Content Architect. We are looking for someone who "burns" for creating content that resonates deeply with human emotions while keeping a cold, analytical eye on how that content contributes to our revenue
- You won't be a solo operator. You will be the conductor of an orchestra, managing external writers, an SEO agency, and a PR agency to ensure every piece of content is on-brand, human-centric, and strategically aligned with our revenue goals
- The Orchestrator: You’ll be the central hub, juggling multiple projects and stakeholders. You will brief and manage our external SEO agency, PR firm, and freelance writers to ensure every output aligns with our demand gen goals
- High-Impact Creation: You will craft high-stakes content (in English and German) that creates an emotional "click" with our audience, from thought-leadership articles and whitepapers to conversion-focused landing pages
- AI-Augmented Crafting: You’re an early adopter who uses AI to brainstorm, outline, and accelerate the "drudge work," but you possess the creative soul to fine-tune and humanize those drafts into something truly unique and relatable
- Demand Gen Strategy: You’ll work closely with the performance marketing team to ensure our content isn't just "nice to read," but actively feeds our pipeline. You’ll be constantly asking: "How does this piece contribute to revenue?"
- Performance Optimization: You are data-driven. You’ll dive into the analytics to see what’s sticking, what’s converting, and how we can optimize our content library for maximum impact
- You will join a team of 7 highly talented Marketing minds who are as obsessed with growth as they are with creating memes. We’re a young, motivated, and fully distributed crew that proves "remote" doesn't mean "disconnected."
Our take
The travel restrictions of the COVID-19 pandemic resulted in many workers being forced to work from home, and this led to many people realising that they could work remotely from anywhere in the world. This not only presents benefits for employees but also employers who have a larger pool of international prospective staff to choose from, but this comes with difficult HR management challenges.
WorkMotion develops bespoke SaaS platforms for the management of international hiring, onboarding, human resource management, and compliance across over 160 countries. This prevents businesses from having to set up foreign offices and workforces to handle international HR challenges, making global expansion more affordable and less time-consuming.
The challenges of managing international HR compliance have been brought to light due to the COVID-19 pandemic, and naturally, this means that WorkMotion faces competition from other companies tackling the same problems. However, the company currently stands out due to its bespoke handling of each client scenario, realizing that no single set of tools is sufficient for every company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2022
$40m
SERIES B
Aug 2021
$23m
SERIES A
Total funding: $65.6m
Company benefits
- Flexible working: Make your own schedule and plan your work around your personal life. There are no in and out times.
- Learning & development allowance: Hone your skills and join courses and workshops by availing our L&D allowance.
- Asynchronous communication: Organise your own schedule. We celebrate results, not hours spent working.
- Work from anywhere: Work from home, a coffee shop, a beach or the mountains. Plan a workation in the country of your dreams.
- Gym membership: Get access to subsidised gym membership or sports club subscriptions.
Company HQ
Prenzlauer Berg, Berlin, Germany
Leadership
Felix Steffens
(Co-Founder & CEO)Experienced as Managment Consultant for The Boston Consulting Group between 2016 and 2019. Co-founded Workmotion in 2020.
Karim Zaghloul
(Co-Founder & CPO)Experienced as Chief Product Officer for Flightright between 2017 and 2020. Co-founded Workmotion as CPO in 2020.
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