Senior Manager of International Integrated Marketing, Articulate
$129.9-172.1k
This position is bonus-eligible
Looker
Google Analytics
Salesforce
Marketo
Braze
Senior and Expert level
Remote from US
More information about location
SaaS training & development platform
Be an early applicant
SaaS training & development platform
501-1000 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Be an early applicant
$129.9-172.1k
This position is bonus-eligible
Looker
Google Analytics
Salesforce
Marketo
Braze
Senior and Expert level
Remote from US
More information about location
501-1000 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Company mission
To empower people to live better lives.
Role
Who you are
- This role requires a balance of strategic leadership and hands-on execution. The ideal candidate is skilled at building and developing teams, creating scalable campaign infrastructure, and tailoring approaches to fit the maturity of different markets
- 8-12 years of relevant experience in international B2B SaaS marketing, with at least 2 years managing peopleLocated in US (required)
- Multilingual proficiency strongly preferred (English, Spanish required; Portuguese highly valuable; German, Swedish, or Italian a plus)
- Experience working with global teams across various time zones and languages, including the occasional off-hours meetings
- Experience working with international markets, including familiarity with LATAM, APAC, and EMEA market dynamics
- Demonstrated experience building and leading high-performing marketing teams
- Proven ability to create scalable campaign infrastructure and frameworks that drive revenue growth
- Strong understanding of full-funnel integrated marketing campaign strategy and execution
- Skilled collaborator with experience working across acquisition marketing, product marketing, creative, and sales
- Proficiency with CRMs (Salesforce preferred), marketing automation tools (Marketo, Iterable, Braze, or similar), and analytics platforms (Google Analytics, Looker preferred)
- Ability to derive insights from marketing data and convert them into actionable strategies
- Excellent verbal and written communication skills
- Strong organizational skills with ability to manage multiple initiatives simultaneouslyFour-year university degree or equivalent experience
- Four-year university degree or equivalent experience
What the job involves
- Articulate is looking for a Senior Manager, International Integrated Marketing to help set the strategy and lead execution of international growth marketing efforts across LATAM, APAC, and EMEA. This role will oversee a small but growing team, currently two Associate Managers focused on developing and executing integrated marketing campaigns in LATAM and APAC
- You will provide leadership, mentorship, and strategic direction to your team while also building the infrastructure, processes, and frameworks that enable scalable growth across global markets
- As the lead for international integrated marketing, you will partner closely with our international sales teams, reseller partners, and cross-functional marketing stakeholders to design repeatable go-to-market frameworks, drive full-funnel lead generation and nurturing strategies, and expand Articulate’s footprint in high-growth international regions
- You will also support more established reseller partners in EMEA with co-branded initiatives and growth strategies
- You will report to the Director, Global Integrated Marketing
- Manage, mentor, and develop two Associate Managers focused on LATAM and APAC campaigns, fostering growth and accountability
- Expand and scale the team over time to meet international growth needs
- Build a strong, collaborative team culture that balances regional independence with shared global frameworks
- Provide coaching on campaign strategy, execution, and measurement to strengthen team capabilities
- Define and lead the international integrated marketing strategy with a focus on scalable frameworks, infrastructure, and repeatable processes
- Oversee expansion efforts into high-growth LATAM and APAC markets while ensuring continued support for established EMEA partners
- Identify new market opportunities and design tailored campaign strategies to accelerate adoption and revenue growth
- Establish structured processes for campaign development, execution, and reporting across regions
- Oversee development of co-branded, full-funnel campaigns with reseller partners, enabling scalable lead generation and nurturing strategies
- Support optimization of partner-led events and digital campaigns, ensuring alignment with regional growth goals
- Partner with acquisition marketing, brand creative, product marketing, and our reseller partner network to drive cohesive and effective international campaigns
- Guide your team in collaborating with content marketing, creative, and operations teams to tailor campaigns for market needs
- Align marketing initiatives with sales and revenue objectives across international regions
- Define clear metrics for campaign performance and ensure consistent reporting against international revenue growth goals
- Evaluate campaign effectiveness across markets and regularly recommend improvements to optimize process, impact, and scalability
- Present insights and recommendations to marketing leadership
- Build strong relationships with reseller partners’ marketing teams across LATAM, APAC, and EMEA
- Facilitate regular cadences with partners to align on campaigns, co-marketing opportunities, and market-specific strategies
- Occasional travel required to represent Articulate at international partner events and support partner-led marketing initiatives
Our take
Articulate is a SaaS based training platform for SMBs and Enterprises, aiming to empower anyone – not just learning professionals – to deliver training to a business.
The business was founded in 2002 as a plug-in for Microsoft PowerPoint, and was entirely bootstrapped until a 2021 funding round of $1.5 billion. Since its launch, it has grown significantly - now serving over 100,000 organizations and upwards of 100 million learners customers across the globe, including every single one of the Fortune 100.
The company has invested in aggressive expansion, and is already the most dominant player by far in course-authoring apps. This isin part due to capitalizing on the significant opportunity in targeting businesses that are looking to move from in-person to online-based learning.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
4% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$1.5bn
SERIES A
Total funding: $1.5bn
Company benefits
- Student debt repayment - Get up to $2,400 annually ($200/month) in student loan repayments
- Flexible PTO
- Fully remote (we'll help set up your home office with awesome equipment and technology)
- We offer $100 a month toward well-being
- We offer Fortune 500-level medical, dental, and vision coverage for our employees and their dependents
- We offer a baby bonding benefit of up to 17 weeks paid leave to primary and non-primary caregivers
- We offer all employees up to $3,000 tax-free annually for child care assistance
- Tuition reimbursement - Continue your education in any subject you want. We provide up to $5,250/year for classes at a code school or accredited college
- Transgender benefit - We offer medical coverage for gender-affirming surgery and supplemental procedures, along with paid leave for recovery
- We match up to $500 of employee donations each calendar year to nonprofit organizations
- We offer $4,000 annually to travel to seek legal abortion services
- Contribute to your choice of Fidelity 401k plans. Articulate will also contribute 3% of your salary to your 401k whether you decide to contribute or not
- Give your loved ones peace of mind. We provide life, AD&D, short-term disability, and long-term disability benefits to all employees
- We cover 100% of eleven therapy sessions and eleven therapeutic coaching sessions per year with a licensed therapist through the Modern Health platform for each employee and their dependents
- Health savings account (HSA) - We contribute $1000 for family and $500 for individuals annually to help cover co-pays and other medical expenses
- Get coaching in social, physical, financial, and mental well-being. We offer unlimited life-coaching sessions with certified coaches through the Wellness Coach platform
- We value our employees and the important milestones in their lives. We celebrate with cupcakes, Slack shoutouts, and virtual parties
- We support the growth and development of our employees through coaching, internal training, and skills training opportunities
- We offer our employees time off to volunteer in meaningful ways within their communities and beyond
- We offer service sabbaticals to support our employees in doing the work to advance human rights, civil rights, and environmental health
- Cash for Change - Our employee-guided corporate giving program supports organizations advancing human rights, civil rights, and environmental health
Company HQ
NoMad, New York, NY
Leadership
Adam Schwartz
(Founder, CEO & Executive Chair)Founded Articulate in 2002 with a vision to make it easier for the world to learn. Previously served as General Manager for a division of Knowledge Universe.
Lucy Suros
(Director & Vice Chair of the Board)Served as CEO of the company from 2021 to 2023. Previously acted as Marketing Consultant for The Content Bureau and as PR Director for Switzer Communications.
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