Lead Product Marketing Manager, Spring Health
Intelligence & Industries
$147-184.8k
Plus stock options
More information about location
Personalized mental healthcare
Be an early applicant
Personalized mental healthcare
1001+ employees
Be an early applicant
$147-184.8k
Plus stock options
More information about location
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- 5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
- Deep experience conducting customer interviews and win/loss analysis
- Proven ability to translate research and data into positioning, messaging, and strategic recommendations
- Strong writing, storytelling, and communication skills
- Experience influencing cross-functional stakeholders including Sales, CS, Product, Growth, and Executive teams
- Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier
- Strong understanding of behavioral health, employer benefits, and healthcare decision-making
- Ability to balance ambiguity and speed with high-quality output in a fast-paced environment
Desirable
- Experience owning competitive intelligence programs end-to-end
- Familiarity with voice-of-customer and survey tools like Qualtrics or Typeform
- Background in healthcare, digital health, or SaaS
- Exposure to both new business and expansion-focused GTM motions
What the job involves
- Reporting to the Director of Product Marketing & Enablement, the Lead Product Marketing Manager, Intelligence & Industries drives Spring’s research and insights strategy—powering differentiated messaging and go-to-market execution across industries, segments, and personas
- This role is the strategic engine behind how we understand the market, position against competitors, and tell compelling stories that resonate with buyers. It informs not only sales and marketing, but also product direction and broader company strategy
- This remote role (East coast preferred, New York strongly preferred) partners cross-functionally with Sales, Customer Success, Product, Growth, Enablement, Executive Leadership, and Content Marketing to ensure Spring shows up as a trusted expert—armed with the data, messaging, and industry-specific proof points to win new business and expand existing accounts
- Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
- Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
- Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
- Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
- Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
- Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
- Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
- Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
- Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms
- What Success Looks Like:
- Quarterly market insights reports shared cross-functionally and referenced in strategy conversations
- Competitive battlecards clearly differentiate Spring and are regularly cited in field activity
- Segment-specific narratives and objection handling content used consistently in sales and CS conversations
- Win/loss interviews conducted for 70%+ of closed deals
- Spring is recognized internally and externally as a trusted expert across industries and buyer types
- Messaging and insights inform product innovation and roadmap prioritization
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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