Head of Marketing, Cantourage UK
£70-90k
4+ days a week in office (Shoreditch, London )
Leading medical cannabis distributor & telehealth clinic
Be an early applicant
Leading medical cannabis distributor & telehealth clinic
21-100 employees
Be an early applicant
£70-90k
4+ days a week in office (Shoreditch, London )
21-100 employees
Company mission
To improve lives by providing access to safe, effective, and personalised medical cannabis care in the UK.
Role
Who you are
- 8+ years marketing experience, minimum 4 years at senior/Head of/VP level
- Proven track record taking a consumer brand from small → national → European/global recognition
- Deep performance marketing in restricted/heavily regulated categories (ideally nicotine, alcohol, vaping, betting, pharma, supplements, wellness)
- Mastered scaling paid social (Meta + TikTok) and Google while keeping ROAS healthy
- Launched multiple physical consumer products (FMCG skillset essential — NPD, positioning, go-to-market)
- Built and led high-performing marketing teams + managed agencies and budgets
- Exceptional brand strategist with genuine understanding of consumer psychology, storytelling, and cultural relevance
- Data-fluent — you live in GA4, Northbeam/HT/Wicked, attribution models and can explain LTV:CAC like it’s your native language
Desirable
- Worked in supplements, sports nutrition, wellness, or physical tech products
- Taken a brand from startup → scale-up or operated inside a £100m+ consumer juggernaut
- Existing relationships with top-tier publicists, media, influencers in health/wellness/culture
- MBA or Master’s in Marketing / Brand Strategy; CIM qualification a bonus
What the job involves
- You will take full ownership of Cantourage UK’s marketing engine - brand, performance, content, community, PR and launches - and turn us into the most credible, fastest-growing and culturally resonant medical cannabis brand in the country
- Reporting directly to one of our Co-Founders, this is proper Head of Marketing autonomy: you run the strategy, the budget, the team, the agencies and the P&L impact. You will make marketing predictable, scalable and the primary growth lever as we go from scale-up to dominant market leader across B2C clinic and B2B supply
- Deliver a full 360 brand diagnosis in month 1 and lock in the wellness-cannabis bridge that everyone (Growth, Ops, Clinic, Execs) actually believes in
- Define premium clinic positioning + exec thought-leadership playbook
- Kick off rebrand / brand evolution that makes us instantly feel like the credible, culturally-aware player
- Build a profitable, data-driven performance engine (Meta, TikTok, Google) that survives every wave and delivers consistent ROAS in the grey zone
- Turn paid into predictable growth lever with locked attribution, LTV:CAC, etc
- Launch high-impact content machine (video, influencer, SEO, social) that drives real community, retention, and makes Cantourage UK the brand people actually want to follow
- Build mainstream media coverage pipeline (BBC, Times, FT, Sky, podcasts)
- Position Cantourage UK as the authority on private healthcare innovation & medical cannabis science
- Build lobbying/political influence pipeline
- Turn marketing into predictable, scalable, data-driven machine
Application process
- 1. Talent screen with our Head of People Experience
- 2. Video call with our Co-Founder & CSO
- 3. Home task
- 4. Onsite interview wit the team
Salary benchmarks
Our take
Since cannabis was legalised for medical use in the UK back in 2018, Cantourage UK has been at the forefront of helping people access it safely and legally. They're a fully licensed pharmaceutical importer and wholesales regulated by the MHRA and Home Office, and their clinic is approved by the Care Quality Commission (CQC). They are the UK subsidiary of Europe's leading cannabis manufacturer and distributor to make sure patients get high-quality treatment.
At the heart of Cantourage UK is Can° Clinic, a medical service built to help people living with chronic pain, anxiety, neurological conditions, and more. It's a simple, personalised and affordable approach, and one that can make a real difference where more traditional methods haven't worked.
With a solid foundation in both clinical care and wholesale supply, Cantourage is very much ready to shape the future of medical cannabis within the UK.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 27 days of holiday (plus your birthday off), plus Bank Holidays
- ClassPass Credits
- Private Medical Insurance
- Cycle to Work Scheme
Company HQ
Shoreditch, London, UK
Leadership
Gabriel Newman
(Co-Founder & CEO)Gabriel is also a Founding Partner at NICE Partners. Previously, they co-founded Re+CBD where they served as a Director for over 2 years. Prior to that, they were a Director at Maven Hemp, and spent nearly 5 years at MGI in Product roles.
Niall Ivers
(Co-Founder & COO)Niall is also a Founding Partner at NICE Partners and a Managing Director at Coevole. Previously, they spent 3 years at Greymax as a Director.
Joshua Cuby
(Co-Founder & CMO)Joshua is also a Founding Partner at NICE Partners. Previously, they co-founded Re+CBD and served as a Director for over 2 years. Prior to that, they spent over 4 years at EMP Media as a Creative Director.
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