Product Marketing Manager, Nominal
Mission-critical data infrastructure
Open for applications
Mission-critical data infrastructure
21-100 employees
Open for applications
21-100 employees
Company mission
To provide a robust, end-to-end solution that simplifies workflows, fosters collaboration, and seamlessly scales with the evolving needs of customers and partners.
Role
Who you are
- 4+ years of experience in product marketing
- Familiarity with heavy industrial and machinery companies and customers
- Proven track record of creating and implementing messaging that moved the needle on engagement, activation, conversion, and retention numbers
- Past work on websites, campaigns, and launches that demonstrates creativity, attention to detail, precision, and polish
- Versatile work product that demonstrates abilities with email, ad copy, sales enablement, account-based marketing, and more
- Rich and productive relationships with both sales and product teams in previous roles. A clear understanding of what allowed these connections to operate effectively
- Management of small teams, which could include contractors
- Fluency with marketing metrics, data tooling, and how to best report cross-functionally
- History of rapid and bold experimentation to set strategies that produce step changes
- Sharp written and verbal capabilities for communicating with both customers and executives
What the job involves
- Our product is a data visualization and computation platform designed to accelerate how engineering teams test and validate hardware systems
- We specifically aim to shorten the data review process after running tests and help engineering organizations scale testing campaigns more efficiently and effectively to save time and lower costs
- It works by combining heterogeneous data into runs and allowing users to easily build custom visualization and analysis
- Users write test logic with interactive computation, and these checks can be applied to historical and future runs to compound learnings
- Data sources can include telemetry, sensor data, logs, simulations, and other testing metadata like environment, vehicle, part, version, etc
- Leverage insight from customer interviews and internal teams to craft messaging that increases engagement across marketing channels, conversion on the website, and wins in sales conversations
- Set the strategy for how the company and our products are talked about both internally and externally. Equip everyone with consistent, up-to-date information
- Continuously create and update content on the website, in emails, and for all other marketing and sales collateral to reflect the strongest story, and move customers through our funnel
- Partner closely with the product team to understand what features are coming down the pike, and how they should be positioned for optimal impact with existing customers and prospects
- Work in lockstep with sales to bulletproof arguments, handle objections, and ensure that the best material is available for closing deals — demos, webinars, case studies, etc
- Identify the best marketing levels to generate interest around product and feature launches, as well as company announcements
- Invest in content marketing where it’s likely to make the biggest difference for our audience and orchestrate its production
- Define success metrics for our marketing efforts that provide a signal on our performance and opportunities throughout the funnel. Regularly report findings and strategic decisions based on this data
Our take
Whilst leading workflow platforms such as Monday and Basecamp are designed for general use, teams in more specific industries may benefit from experiences designed for their sector. Nominal has built a data analysis platform and workflow system tailored to the needs of engineering teams managing complex machines in industries such as aerospace and defense.
Nominal’s platform caters to engineering teams who develop, validate and monitor hardware, enabling them to build observability and control over mission-critical machines. It automates routine tasks and streamlines collaboration between team members, ensuring that all stages of a machine’s development have rigorous oversight.
Having only come out of stealth in 2024, Nominal’s path to market has been accelerated by several rounds of funding. This will be used to expand operations and business reach as it attempts to cut into a competitive market. With its target audience pitch well articulated, here’s to hoping the company can pull customers away from pre-existing, but more general, workflow and analysis platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Apr 2024
$20m
SERIES A
Nov 2023
$7.5m
SEED
Total funding: $27.5m
Company benefits
- Medical, dental, and vision insurance with 100% of premiums covered
- Unlimited PTO /sick leave
- Free lunch, snacks, and coffee
- Professional development stipend
- Quarterly company retreats
Company HQ
Little Tokyo, Los Angeles, CA
Articles
Leadership
Jason Hoch
(Co-Founder)Previously Software Engineer/Engineering Lead at Vercel, Newfront Insurance and Palantir Technologies.
Cameron McCord
(Co-Founder & CEO)Previously an Investor at Lux Capital. Was also Head of Defense at Saildrone, Advisor at Applied Intuition, and worked in Product and Growth at Anduril Industries.
Bryce Strauss
(Co-Founder)Was an MBS and MBA Candidate at Harvard Business School, as well as Summer Associate at The Engine and a member of the Executive Leadership Development Programme at Lockheed Martin.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Nominal