Growth Marketing Specialist, Newsela
$68-75k
+ Incentive stock options
Online platform for education content
Open for applications
Online platform for education content
201-500 employees
Open for applications
$68-75k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- You are exceptionally organized and maintain meticulous systems. When juggling multiple campaigns, platforms, and projects, you keep everything on track. This is the most critical quality for success in this role
- You hustle. You move fast, take initiative, and don't wait to be told what to do next
- Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently
- Self-directed learner who proactively develops skills through courses, tutorials, and experimentation
- Strong attention to detail. You catch errors others miss and take quality seriously
- Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers
- Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate
- 1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)
- Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools
- Bonus: video editing skills, design skills (Canva, Figma), basic HTML, experience with email templates, or familiarity with Webflow/WordPress
- You thrive on making things happen, not waiting for direction
- You want exposure to paid media, email, CRO, and analytics rather than getting siloed into one channel
- You love working in a fast-paced, high-output setting where your organization skills make a visible impact
What the job involves
- As Newsela's Growth Marketing Specialist, you will support user acquisition across our portfolio of educational technology brands: Formative, Generation Genius, and Newsela
- You will work closely with the growth marketing team to increase qualified traffic to our platforms, improve conversion rates from visitor to free trial, and drive conversions from free users to paid customers
- This is an execution-focused role
- You will support campaign management, coordinate work across multiple teams, maintain reporting systems, and handle the operational details that allow a small growth team to punch above its weight
- If you're organized, resourceful, and ready to hustle, this role offers exposure to the full marketing stack and real opportunities to grow
- Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working
- Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks
- Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge
- Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings
- Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results
- You will collaborate daily with experienced marketers while developing skills across the full marketing stack
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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