Growth Marketing Manager, Newsela
Formative
$82.8-110k
+ Incentive stock options
Online platform for education content
Be an early applicant
Online platform for education content
201-500 employees
Be an early applicant
$82.8-110k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- Are you passionate about using your growth marketing skills to make a real difference in the classroom?
- We are looking for a data-driven, product-centric Growth Marketing Manager to accelerate the growth of Formative.com
- This is a role for a marketer who excels at project ownership, cross-functional collaboration, and hands-on optimization of the user journey in a high-velocity testing environment
- We value self-starting operators who can think strategically but are happiest when they are analyzing data, launching tests, and improving systems
- A Proven Track Record in Driving Growth: At least 3 years in a growth-focused role (PLG, SaaS, or B2C). You must be able to show specific initiatives you drove and the exact metrics you moved
- Deep Channel Expertise & Collaborative Skill: You have mastery in at least one or two key acquisition channels (e.g., Paid Search, Email Automation) and are comfortable getting your hands dirty across several others. You have enough operational knowledge to collaborate effectively with specialists and drive strategy
- Advanced Technical Proficiency: You can navigate a modern growth stack to get work done. Direct, hands-on experience with Salesforce, Google Analytics, and Google Tag Manager (GTM) is essential. You must have a demonstrated understanding of platform-specific settings, bid strategies, optimization levers, and technical details like pixel implementation and attribution models
- AI-Enhanced Workflow: You are curious about and have experience incorporating AI tools into your own marketing workflows to increase efficiency and drive creative insights
- A Relentless, Systematic Optimizer: You have a passion for continuous A/B testing and thrive in a high-velocity testing environment, consistently working to improve key funnels
- Proactive & Resilient Problem Solver: You have a demonstrated pattern of taking ownership, proactively identifying and solving problems independently, and finding alternative solutions when faced with blockers or limited resources
- Innate ROI-Driven Thinking: You instinctively think and talk in terms of CAC, LTV, and ROI. You proactively identify and kill underperforming initiatives, prioritize based on opportunity cost, and are relentlessly focused on driving measurable business outcomes
- Preference for EdTech Experience: Previous experience in the EdTech space is a huge plus. A passion for improving education is a must
What the job involves
- At Formative, we believe in the power of our tools—enhanced with thoughtful AI—to save teachers time and help students get the personalized feedback they need to succeed
- In this role, you will be a pivotal member of our team, responsible for orchestrating the initiatives that get our powerful learning tools into the hands of more educators, ensuring our impact on education continues to grow
- You will work as a key collaborator with our in-house channel specialists (PPC, SEO, etc.) to achieve our primary business goals:
- Increase qualified traffic to our platform
- Increase the conversion rate of visitors to active free trials/sign-ups
- Increase the conversion rate from free/trial users to individual paid customers (B2C) or B2B leads
- You are the central driver of our growth initiatives
- You’ll collaborate daily with our in-house experts, acting as the catalyst who turns strategy into coordinated action
- Your job isn't to be the expert in every channel, but to ensure all channels are working in concert to hit our goals
- You will have the support of a deeply knowledgeable team and the autonomy to make a direct, measurable impact
- Orchestrate Growth Initiatives: You will be the central driver for growth projects, working closely with our in-house specialists in paid media, SEO, and content to guide campaign strategy and ensure cohesive execution. You will own the project, the goals, and the results
- Own the Conversion Funnel: Your core hands-on responsibility will be to continuously build, test, and improve the user journey from first visit to paid customer. This includes owning the optimization of landing pages, sign-up flows, and user onboarding sequences
- Leverage In-Product Messaging: You will directly own and implement parts of the in-product conversion process. Your hands-on work will involve creating user guides, workflows, and targeted messages (experience with tools like Pendo is a major plus) to guide users toward activation and payment
- Independently Analyze and Act on Data: You will personally pull data from various sources to build and monitor performance dashboards. Your primary focus is on deriving actionable insights without hand-holding and using that data to propose the next set of tests and initiatives
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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