Associate Director of Marketing, Seer
$180-200k
+ Bonus + Stock options
Office located in Redwood Shores, CA
Empowering the scientific community through the power of proteomics
Job no longer available
Empowering the scientific community through the power of proteomics
101-200 employees
Job no longer available
$180-200k
+ Bonus + Stock options
Office located in Redwood Shores, CA
101-200 employees
Company mission
To decode the secrets of the proteome to improve human health.
Role
Who you are
- BS or BA required, major in business, marketing or communications preferred. MBA preferred
- 12+ years of progressive Marketing & Commercial experience in Product Marketing, Content Marketing, Market Development/Commercial Expansion
- Strong written, oral and interpersonal skills
- Collaborative work ethic; must be a self-starter and persistent in achieving objectives and meeting deadlines
- Must work well in a small team setting while fostering a positive work environment
- Proficient with Microsoft Office Suite and other related software
- Ensure all strategies, plans, and tactics are aligned with legal and compliance requirements
What the job involves
- The Associate Director, Marketing Programs, will be responsible for the development and execution of marketing strategies targeted at the biopharma and/or academic sector in Proteomics.
- This role requires a deep understanding of that sector’s market trends, customer needs, and competitive dynamics. You will collaborate with cross-functional teams, including sales, product management, and research, to drive demand and position our products and services. This position will focus on downstream activities, including product launches, market penetration, customer engagement, and brand development
- Campaign Execution: Oversee the development and execution of multi-channel marketing campaigns (digital, content marketing, trade shows, webinars) to drive demand and increase brand awareness within the vertical
- Target Audience Engagement: Develop tailored marketing plans to engage key customer segments in biotech, including researchers, biopharma companies, and academic institutions
- Market Strategy Development: Lead the creation of marketing strategies and specific vertical campaigns. Analyze market trends, customer insights, and competitive landscapes to inform positioning and messaging
- Product Launches: Manage and execute comprehensive launch strategies for new products, working closely with internal stakeholders to ensure successful launches
- Collaboration with Sales: Partner with the sales team to develop effective go-to-market strategies, sales enablement tools, and customer engagement activities that align with marketing efforts
- Content Creation: Develop and oversee the creation of compelling content (white papers, case studies, presentations) that speaks to the needs and challenges of this audience
- Budget Management: Manage the marketing budget for biotech-specific campaigns and programs, ensuring efficient allocation of resources and achieving ROI goals
- Performance Analysis: Track, measure, and report on the performance of marketing initiatives, using data-driven insights to optimize campaign effectiveness
- Industry Networking: Build and maintain relationships with key opinion leaders, industry associations, and other stakeholders in the biotech space to enhance brand visibility and thought leadership
Our take
Seer offers tools and solutions that provide unbiased, deep, rapid and large-scale proteomics in the field of biotechnology. More specifically, Seer's life sciences and health data platform helps detect life-threatening diseases before symptoms start to show. The company claims to be able to analyze protein composition in a comparable way to sequencing machines ‘reading’ strands of DNA.
Seer has grown rapidly: the company went public in 2020 after being founded in 2017, and enjoys strong financial backing that has helped it launch a varied range of proteomics products.
Seer faces competition from the likes of Nautilus and Illumina, a multibillion giant in the sequencing world, who have a sub-division dedicated to proteomics. However, Seer has featured on the Deloittes Fast500 2023 and won multiple awards for its innovative product, putting it in good stead to grow rapidly.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$55m
SERIES D
Dec 2019
$55m
SERIES D
Total funding: $169.5m
Company benefits
- Family and Medical Leave Act
- Pay Transparency Nondiscrimination Provision
- E-Verify Participation Notice
- Anti-Discrimination Notice/Right to Work
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Omid Farokhzad
(Chair and CEO)Extensive experience as Chair, Director and Co-founder across multiple companies and technology platforms. Also a graduate of Harvard Medical School.
Salary benchmarks
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