Associate Product Marketing Manager, Aura

• The team member we’re looking for is customer-centric, collaborative, highly organized, data-driven, and results-oriented
• They must be an excellent cross-functional collaborator with strong written and oral communication skills
• Bachelor’s degree or equivalent practical experience
• 5+ years experience in marketing
• 3+ product marketing within B2C
• Strong project management skills with a focus on delivering high-quality results in a fast-paced environment with a proven record of flawless execution
• Proven ability to collaborate effectively across departments and functions to drive alignment and achieve business objectives

Desirable

• As part of Aura’s Product Marketing team, you’ll support a comprehensive go-to-market strategy for Aura products with the goals of increasing customer subscriptions and lifetime revenue
• You’ll partner closely with cross-functional teams like Product, Marketing Acquisition, Design, and Analytics to drive business goals by coordinating pricing and packaging efforts, developing insights-driven marketing campaigns, and supporting ongoing channel testing needs to increase customer subscriptions and revenue
• Drive Business Growth. Contribute to Aura’s business growth by collaborating with the Marketing Acquisition teams and external partners to test new customer segments, channels, and funnel strategies
• Develop and optimize customer journey touchpoints to improve conversion and engagement
• Collaborate with partners to collect insights and requirements that drive performance improvements
• Create and refine pricing offers, creative assets, landing pages, and enrollment funnels that meet business goals and deliver an exceptional customer experience
• Work cross-functionally with teams such as Product, Design, Analytics, Marketing Acquisition, and Sales to align on key milestones and project deliverables
• Identify inefficiencies in workflows and processes, and partner with stakeholders to implement operational improvements
• Deliver high-quality campaigns grounded in clear, measurable business goals
• Support Go-to-Market (GTM) Launches. Help shape and execute GTM strategies for new product features and updates
• Conduct quantitative and qualitative research to better understand target customer segments
• Synthesize insights into actionable recommendations for Product, Marketing, and customer-facing teams
• Contribute to successful product launches by developing messaging frameworks, pricing and packaging proposals, sales training materials, and creative briefs for channel assets
• Ensure all GTM initiatives are well-coordinated and deliver a seamless, high-impact customer experience