SEO Manager, Hometree

• This role would particularly suit someone with strong agency-side SEO experience who now wants to move in-house, giving you full ownership of SEO strategy, end-to-end implementation, and the chance to see the direct impact of your work on leads, sales, and brand growth
• SEO Experience & Performance Focus: 3+ years of SEO experience in lead-generation and performance-driven environments, with expertise in on-page optimization, content strategy, and link building
• Tools & Analytics Proficiency: Proficient in SEO and analytics tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4, and data visualization platforms
• CMS & Website Management: Experienced in managing and optimizing WordPress websites, ensuring SEO best practices are applied
• Communication & Project Management: Effective communicator with the ability to influence stakeholders, and a self-starter managing multiple SEO initiatives simultaneously

Desirable

• Drive digital growth in renewables. Lead SEO, Paid Search & Paid Social to generate high-quality leads for solar & heat pump installers
• Reporting to: Head of Performance Marketing, Hometree
• Join Hometree Group and be at the forefront of transforming the residential energy landscape
• Today, We are spearheading the shift towards a future where home energy systems are decentralised, digitised, and reliant on renewable sources such as heat pumps, solar panels, batteries, EV chargers, and smart controls
• This innovative approach is not just about sustainability; it's about empowering homeowners to manage their energy more efficiently and cost-effectively, thereby setting new standards in energy consumption
• We operate across three dynamic divisions:
• Financial Services:
• Here, you'll contribute to offering flexible financing options, that make it feasible for homeowners to embrace renewable energy technologies and make essential upgrades
• Energy Services:
• Be part of our extensive network of local installation businesses that equip homeowners with the cutting-edge, sustainable energy solutions necessary for reaching net-zero emissions
• Home Services:
• Help maintain the comfort and functionality of homes with comprehensive coverage plans that protect the essential hardware in the home
• As SEO Manager, you will own and lead all organic search efforts to drive sustainable growth in high-intent lead generation for Hometree’s local solar panel and heat pump installation businesses
• You’ll set the SEO strategy, manage execution (technical SEO, content, link building, local SEO), and collaborate across teams to ensure SEO best practices are embedded throughout our installer brands’ websites and marketing activity
• Develop & Execute SEO Strategy: Lead a holistic SEO strategy encompassing on-page, technical, and off-page initiatives to drive sustainable organic traffic and qualified leads
• Keyword & Competitor Research: Conduct in-depth keyword analysis, benchmark competitors, and identify content gaps to inform content and optimization efforts
• Technical SEO Oversight: Perform and manage technical SEO audits, ensuring site speed,indexing, and structured data are optimized in collaboration with development teams
• Content Optimisation Guide the creation and optimization of high-performing content, including blogs, landing pages, and case studies aligned with keyword and user intent
• Local SEO Management Optimize Google Business Profiles, local citations, and location-based content to improve regional visibility and rankings
• Link Building & Outreach Build and maintain a scalable, white-hat link acquisition and digital PR program to strengthen domain authority and brand visibility
• Performance Tracking & Reporting Monitor key SEO metrics via Google Search Console, GA4, Ahrefs, and SEMrush; create dashboards and insights on traffic, rankings, and ROI
• Data-Driven Optimization Use analytics to uncover opportunities, test strategies, and refine SEO tactics for continuous growth and improved conversion performance
• Cross-Functional Collaboration Partner with Product, Engineering, UX/UI, and Content teams to embed SEO best practices across all digital initiatives
• Stay Ahead of Trends Continuously research algorithm updates, emerging SEO technologies, and opportunities for synergy with CRO, paid search, and social channels

• We usually respond within a week
• Initial Call: Start with an introductory call with our Junior Talent Acquisition Specialist to discuss the role and your potential fit. (30 mins)
• Skills-Based Interview: Engage in a detailed discussion about your past experiences with our Performance Marketing Manager (45 mins)
• Values Interview: A Values Based Interview with our COO and PPC manager (40 mins)
• Task/Final Interview: Meet with members of our marketing team and present a task. (1 hour)