Senior Social Media Manager, Moonbug
$110-130k
Entertainment company for kids
Open for applications
Entertainment company for kids
501-1000 employees
Open for applications
$110-130k
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- Proven 7-10 years’ experience in a social media role, ideally in the entertainment or
- Kids industries
- In tune with UK and US popular culture – particularly around the topics of parenting and young kids’ interests
- Demonstrated success in growing brands on social, developing communities and fandoms to drive engagement and follower growth
- Deep understanding of social media platforms, tools, and best practices, as well as understanding
- Knowledge of social performance metrics and using data insights to drive improvements on Tiktok, Facebook, and Instagram
- Creative and innovative thinking, always looking for new ways to engage and delight our audiences
- Experience working collaboratively within cross-functional marketing and creative teams
- Proven success in building and optimizing multiple, simultaneous marketing campaigns across different territories
- Excellent organizational & communication skills
- Confidence in dealing with ambiguity
- Strong communication with and management of stakeholders, being able to adapt to different styles and approaches
- Previous experience within a fast paced, start-up/scale up environment without defined processes and procedures would be beneficial
- Willingness to work across multiple different time zones (London/Singapore/LA), meaning early starts or late finishes on occasions
What the job involves
- We're looking for an experienced and strategic Senior Social Media Manager to grow our biggest franchises, focusing on social media strategy and fan engagement
- You'll be responsible for building a community of parents and caregivers whose kids love our shows, creating authentic brand affinity, and nurturing global fanbases
- In this newly created role, you'll collaborate with the Senior Director of Social Media and Brand Marketing Directors to develop platform-specific strategies and campaigns, establish a unique brand voice, and engage audiences across key social platforms
- As part of a fast-growing company, you’ll work closely with teams in both London and LA, and should be highly organized, adaptable, and ready to dive into new challenges
- Develop and implement social media strategies across all platforms in multiple territories
- Create monthly content calendars in line with business requirements
- Build processes and procedures to allow for best practices and efficiencies in social media activities
- Work collaboratively with our partners across Platforms (including YouTube) Consumer Products & Experiences (CPE), Distribution, Partnerships and Music to support campaigns, product launches and promote new content
- Work closely with Community Managers to drive conversation, build insights and grow audience
- Track, analyze and report on social media performance in line with set KPIs
- Work closely with internal creative teams as well as agencies to produce all social assets
- Partner with external agencies, influencers, and brand ambassadors to amplify brand presence and fan engagement
- Prepare and present regular reports on social media performance, fan engagement, and key insights for senior management
- Generate unique, engaging and positive campaigns ideas to target our community of parents
- Brief and oversee content creation including but not limited to photography, dynamic video (shorts, reels, infeed and IGTV content) written and graphic content
Application process
- Application Review
- Recruiter Call (30 min)
- 1st stage interview (45 min)
- Case Study question sent with 48-72 hours to respond
- Presentation of Case Study/ Interview (45 min)
- In office face to face interview + office tour (Apprx. 1 Hour)
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company values
- Empathy
- Resilience
- Compassion
Company HQ
Camden Town, London, UK
Articles
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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