Marketing Associate, Upway
Italy
€40-50k
+ Stock option grant
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
101-200 employees
Be an early applicant
€40-50k
+ Stock option grant
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- You are creative, solution-oriented, and detail-focused, with a strong understanding of Italian consumer behavior
- Strong academic background in marketing, communications, or a related field
- 1–2 years of professional experience in a marketing or related role
- Comfortable and adaptable in a fast-growing, startup environment
- Entrepreneurial mindset with a strong focus on the customer
- Passionate about social media trends and able to translate them into engaging concepts
- Creative and hands-on, with familiarity with Figma and Capcut
- Native in Italian, fluent in English
- Knowledge of, or interest in, bikes or e-bikes is a big plus
What the job involves
- Reporting To: Marketing Lead, France and Southern Europe
- As Marketing Associate for Italy, you will be instrumental in supporting our launch and growth in this new market
- Based in Paris and working closely with the Marketing Lead for France & Southern Europe, you’ll adapt and execute marketing activities tailored to the Italian market
- This is a hands-on role where you’ll be responsible for carrying out campaigns and projects from start to finish
- Build local partnerships to drive traffic and increase brand awareness in Italy
- Develop and execute CRM campaigns tailored to Italian customers, from planning to execution and reporting
- Help adapt and optimize the website for the Italian market, ensuring relevance, accuracy, and strong SEO performance (especially building the blog)
- Create and manage social media content (Instagram) for Upway’s Italian account, ensuring tone and messaging resonate with local audiences
- Collaborate closely with the other marketing teams to share learnings and align on best practices
- At this position, you would be joining the French & Southern Europe team, working directly with its Marketing Lead, and being based in Paris (Gennevilliers)
Application process
- Review
- 1st interview - introduction
- 2nd stage interview
- Case study
- Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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