Partner Marketing Manager, Optimove
More information about location
Retention automation software
Open for applications
Retention automation software
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.
Role
Who you are
- 3-5+ years of experience in partner marketing, channel marketing, or related roles
- Experience in B2B SaaS, MarTech, or CRM platforms is preferred
- Strong project management skills with a proven ability to work cross-functionally
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and stakeholders in a fast-paced environment
- Data-driven mindset with a focus on achieving measurable results
- Spanish or Portuguese working proficiency (advantage)
What the job involves
- We are seeking a dynamic and strategic Partner Marketing Manager to join our growing marketing team. This is a pivotal new role, where you’ll spearhead marketing efforts to our partners and develop co-marketing initiatives
- You will work cross-functionally with content, product marketing, design, and field marketing teams to ensure that partner needs are integrated into our overall marketing strategy
- Lead co-marketing campaigns, including webinars, in-person events, joint case studies, and content development with partners to drive mutual brand awareness and growth
- Develop and execute marketing programs targeted at our partners to promote collaboration, engagement, and joint success
- Work closely with internal teams including content, product marketing, and design to align on messaging and resources to create the marketing collateral and resources needed for partners to effectively promote Optimove’s offerings
- Track and analyze the success of partner marketing initiatives, providing insights and recommendations for continuous improvement
- Build and nurture strong relationships with marketing counterparts at key partner accounts, working collaboratively to develop and execute joint growth strategies and marketing plans that drive mutual success
Salary benchmarks
Our take
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2016
$20m
EARLY VC
Total funding: $20m
Company benefits
- Stock option plan
- Family and pet friendly
- Company social events
- Diversity and inclusion initiatives
- Equal opportunity employer
- Work from home opportunities
Company HQ
Midtown East, New York, NY
Articles
Leadership
Pini Yakuel
(CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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