Lifecycle Marketing Manager , SEON
Online fraud prevention platform
Open for applications
Online fraud prevention platform
201-500 employees
Open for applications
201-500 employees
Company mission
To help online businesses reduce the cost, time, and challenges faced due to fraud.
Role
Who you are
- You’ll bring fraud-industry knowledge with the ability to turn complex data into actionable buyer-journey insights. You’ll be familiar with both quantitative and qualitative analysis and how insight helps prospects move from awareness to decision
- You are a strategic lifecycle marketer with a proven track record of driving business impact through CRM programs—ideally within a SaaS environment. You combine technical expertise with creativity, thrive in collaborative settings, and consistently leverage data to optimize performance
- 5+ years hands-on experience leading multi-channel CRM lifecycle programs that deliver measurable growth in a SaaS or similar digital environment
- The ability to translate complex information into practical campaigns from a blank slate, using clear messaging, and trackable results
- Strong analytical mindset, using data to evaluate campaign performance, user behavior, and retention metrics
- Expertise in customer segmentation, journey mapping, and behavioral targeting to create personalized, scalable communications
- Proficiency with CRM tools and ESPs and comfort with complex, full-funnel A/B testing
- Deep understanding of CRM tech stacks and data infrastructure, enabling efficient automation and scalability
- Exceptional collaboration and communication skills, fostering trust and alignment across cross-functional teams
- Proactive problem-solving abilities, balancing strategic thinking with hands-on execution
- A growth mindset, staying curious about emerging marketing technologies and customer engagement best practices
What the job involves
- As Lifecycle Marketing Manager, you will be the driving force behind our prospect engagement strategy, shaping and delivering campaigns that accelerate revenue growth. This role thrives on collaboration across the marketing organization, ensuring every lifecycle touchpoint drives measurable business outcomes
- In this role, you’ll take full ownership of our lifecycle marketing efforts. You’ll collaborate cross-functionally, use data-driven insights to fuel growth, and continuously test and refine programs to maximize revenue
- We want someone obsessed with educating buyers—helping them understand how to evaluate and choose our solution in a competitive landscape
- Own the email and marketing automation strategy across new business
- Design, execute, and optimize campaigns that combine personalization, segmentation, and automation to deliver measurable revenue impact
- Champion a test-and-learn culture, driving continuous experimentation in content, channels, timing, and journey logic to uncover growth opportunities
- Develop testable hypotheses, and surface learnings that inform marketing, sales, and customer-success strategies
- Partner with the Content team to shape the roadmap and support the launch of new lifecycle programs
- Develop clear performance reporting to track engagement, revenue influence, and optimization opportunities
- Manage end-to-end lifecycle campaign execution, including briefing, audience segmentation, A/B testing, QA, and performance analysis
- Collaborate with Product, Data, and Creative teams to enhance prospect experience and increase conversion and engagement
- Influence the CRM roadmap and infrastructure, ensuring scalable automation, clean data flows, and the right tooling
- Identify and implement new lifecycle touchpoints, ensuring prospects receive timely, relevant communications throughout their journey
Salary benchmarks
Our take
SEON is an online fraud prevention platform designed to assist businesses in combating fraud and minimising risks related to online transactions. The platform stands out by offering a seamless integration process, allowing businesses to quickly implement its tools and solutions.
By leveraging a combination of technologies, data sources, and machine learning algorithms, SEON ensures real-time detection and prevention of fraudulent activities. Its effectiveness and reliability have earned the trust of prominent global brands such as Afterpay, Patreon, KLM, and Pokerstars.
With a strong focus on providing efficient and adaptable fraud prevention, SEON continues to innovate and evolve its offerings, helping businesses across various industries safeguard themselves and their customers from the ever-evolving threat of online fraud.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2025
$80m
SERIES C
Apr 2022
$94m
SERIES B
Total funding: $187.9m
Company benefits
- Employee stock ownership plan (ESOP)
- Hybrid working environment (2-3 days in the office per week)
- Flexible core hours
- Generous Holiday allowance & 3 additional wellness days
- Access to significant opportunities for learning and development
- Private health insurance including dependants (inc. employee assistance & mental health support)
- Complimentary weekly language courses
- Enhanced Maternity Leave and 4 weeks Paternity Leave
- Monthly company breakfast and weekly Lunch allowance
- 'Work from anywhere' 60-day remote work
- Annual Tech Budget
Company HQ
East Cesar Chavez, Austin, TX
Leadership
Tamas Kadar
(CEO)Graduated from the Corvinus University of Budapest with a BSc in ICT Business Analyst. Is currently a Council Member and Contributor on the Forbes Technology Council.
Bence Jendruszak
(COO)Graduated from the EBS Business School with a degree in General Management. Previously worked as a Controlling Intern at HILTI and as a Junior Consultant at HyperTeam.
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