Director of Social Creative Strategy, SharkNinja
EMEA
Offers employee stock purchase options
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
Offers employee stock purchase options
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 6–8+ years of experience in social-first creative, content, or creator-led environments, ideally with multi-market or international experience - specifically in France
- A true hybrid: you can think conceptually and execute hands-on across diverse markets and audiences
- Fluent in internet culture, platforms, and formats across EMEA — you understand what works in different markets and why
- Comfortable directing others across time zones and cultures, but never afraid to make things yourself
- Opinionated, collaborative, and allergic to boring content — with the cultural sensitivity to adapt ideas for local relevance
What the job involves
- Social-first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched. Across EMEA, our opportunity is enormous — and the creative bar needs to match
- The Creative Strategy Director is the creative owner for SharkNinja brands on social across EMEA markets — starting with the UK, France, Germany, Italy, Spain and expanding beyond
- This role is embedded within the Global Social Creative team, working hand in hand with global creative leads to ensure every market’s social presence is original, culturally relevant, and best-in-class
- This is a hands-on creative role for someone who can ideate, write, direct, and make — while partnering closely with the Global Social Creative team, Social Strategy, Social Studios, internal creators, and external collaborators to bring ideas to life across multiple EMEA markets at scale
- Own Social-First Creative for SharkNinja Brands Across EMEA:
- Serve as the creative lead and tastemaker for SharkNinja brands (Shark and Ninja) on social across EMEA — with primary focus on the UK, France, Germany, Italy and Spain — in tight collaboration with the Global Social Creative team and VP, Social Creative
- Develop social-first ideas that balance entertainment, product storytelling, and cultural relevance for both new and existing products across organic, paid, and influencer/creator content
- Ensure creative work is designed to travel across markets and platforms — through sharing, remixing, and conversation — while respecting local cultural nuance
- Create, Direct, and Ship:
- Write, edit, and shape content across short-form video, stills, and emerging formats — adapting for local audiences and platforms across EMEA markets
- Direct shoots virtually and in-person with internal creators, studios, and partners across EMEA — from lo-fi to higher-production moments
- Collaborate closely with internal creators, Social Studios, and local market teams to translate ideas into scalable, market-relevant content outputs
- Partner Across Teams and Markets:
- Work hand-in-hand with the Global Social Creative team, Brand, Social Strategy, Influencer, and Media partners to ensure EMEA social creative is aligned with global brand vision while being locally excellent
- Help shape creator and influencer creative across EMEA markets by providing strong concepts, direction, and feedback
- Act as the creative connective tissue between global strategy, local market needs, and execution
- Raise the Creative Bar:
- Push for work that is culturally fluent, platform-native, and unmistakably social-first across each EMEA market
- Identify what’s working, what’s stale, and where each market’s brand presence should experiment next
- Contribute to evolving creative playbooks and best practices across the social org, ensuring EMEA learnings feed back into global creative strategy
- What Success Looks Like:
- Social content across EMEA markets that earns engagement because it’s worth engaging with
- Clear creative POV for SharkNinja brands on social in each key EMEA market, with content that feels native to each audience
- Work that people share, reference, and talk about — not just scroll past — across the UK, France, Germany, and beyond
- Strong partnership with the Global Social Creative team, local studios, and creators that results in consistent, high-quality output across markets
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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