Global Brand Marketing Director, Crunchyroll
$146-175k
Plus performance bonus earning potential, paid annually.
Office located in Culver City, CA
Streaming service for anime and manga
Posted today
Streaming service for anime and manga
1001+ employees
Posted today
$146-175k
Plus performance bonus earning potential, paid annually.
Office located in Culver City, CA
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 12+ years of experience building and launching world class brand marketing campaigns that fuel passion, fandom and conversation
- Deep understanding of both B2B and B2C marketing
- Have fluency developing and executing comprehensive campaign strategies
- Experience leading a team and cross-functional efforts, tapping into channel teams to execute on an overall strategic vision
- Strong grasp of brand strategy and the ability to develop marketing messages about a product offering or series that ladder up to the master brand
- You have a lot of experience with paid campaigns, and you understand how to extend those campaigns to PR, O+O, and social media
- Have knowledge of Anime and its influence on culture
What the job involves
- We are looking for a strategic leader who is passionate about their craft, who is infinitely curious about the nuances and emotional benefits of fandom, and who brings experience building remarkable campaigns
- You will lead brand expansion, drive Crunchyroll deeper into the pop culture ecosystem, while servicing our devoted, rapidly-growing, and ever-changing fan base
- You are a natural leader who organically operates with a lens to the bigger picture, and is obsessed with cultural impact as much as operational excellence
- You will bring inspiration and guidance to our brand work, ensuring impact and delivery of our goals
- You will create lasting impact on the Crunchyroll brand, our business and most importantly, the global anime fan experience
- You will report to the Sr. Director of Global Brand Marketing
- Global Brand Campaign Strategy and Execution
- Strategic Lead for the Crunchyroll Anime Awards
- Mascot Strategy and team leadership
- Manage top tier global agency relationships
- Lead and mentor a team. Influence hundreds of others across both Marketing and greater Crunchyroll team
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 34 more jobs at Crunchyroll