Vice President Product Marketing, Fireblocks
$240-325k
Digital asset infrastructure company
Be an early applicant
Digital asset infrastructure company
501-1000 employees
Be an early applicant
$240-325k
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- 15+ years experience in B2B SaaS product marketing, preference to FinServ, Payments, FinTech and Cybersecurity
- 5+ years of team management experience
- A great writer and storyteller, that creates meaningful content aligned to our company objectives
- Experience in a fast-paced, high growth-stage startup
- Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed
- Willingness to roll your sleeves up, be hands-on and lead by example
- Excellent communicator who can drive consensus and articulate recommendations to cross functional partners
- A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable
- Must be comfortable with a continuous deployment process
- Experience with segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning and crafting client-facing messaging
- Thrive in an ambiguous, fast-paced environment with a high degree of autonomy
What the job involves
- We’re looking for a visionary leader to grow and elevate our product marketing team, translating product excellence into market-winning GTM strategy
- Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics
- Identify and drive GTM strategies for new market opportunities, emerging use cases, and points of competitive advantage
- Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions
- Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets
- Define and evolve Fireblocks’ market positioning and messaging, across every market we strategically compete in and every buyer we sell to
- Translate product and market strategy into global GTM enablement across pre and post-sales teams
- Set and manage the team’s strategy and OKRs, while building a culture of excellence and investing in the team’s professional growth
Our take
The derivatives market has always been attractive for larger investors, but some of the hurdles to overcome are capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Although cryptocurrencies are known for being notoriously unstable, when traded properly they can be hugely profitable. So, in a safer landscape, there is a lot of incentive for new participants.
Basically, by raising security standards, a new crop of institutional entities is able to set up shop in the crypto world. This means more business for Fireblocks, and a stabler market which then attracts even more interested parties. The company continues to develop its offering, for example through the recent acquisition of TRES which enables it to deliver the first complete operating system for digital assets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Leadership
Michael Shaulov
(CEO & Co-founder)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(CTO & Co-founder)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CPO & Co-founder)Ex software consultant and previous VP Product at Orbs - a blockchain company.
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