Head of Paid Social, Wpromote
$170-200k
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$170-200k
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- The ideal candidate brings deep expertise across the social media landscape, a track record of building and scaling high-performing teams, and a leadership style rooted in empathy, curiosity, and extreme ownership
- If you're ready to make a transformative impact and shape the future of social for our clients and agency, we’d love to connect!
- 10+ years of experience in social media management, with a minimum of 4+ years in a management role, including talent development and mentoring
- Demonstrated capacity to construct and lead teams in a collaborative environment, developing and executing social media strategies across diverse industries
- An innovative and strategic mindset, with proactive consideration of future algorithm changes and emerging technologies
- Proven ability to be innovative and strategic in creating and managing a paid social discipline within an agency/business, including budget management and resource planning
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
- Strong strategic problem-solving skills, critical thinking, and an entrepreneurial spirit
- Ability to influence and inspire innovative thinking, fostering strong relationships with teams, co-workers, agency partners, and clients
- High-level team leadership, coaching, performance management, delegation, and executive decision-making skills
- Strategic decision-making and responsibility for developing guidelines or procedures with a significant impact internally and externally
- Ability to assess multiple horizon points and perspectives, proactively addressing anticipated needs or roadblocks
- Bachelor's degree or equivalent level of education and experience
What the job involves
- We’re looking for an exceptional leader to join our growing team as Head of Paid Social. This is a high-impact role for someone who combines operational excellence, strategic vision, and a passion for innovation
- You will be hands-on in elevating strategy, driving innovation, and developing a team of talented social marketers to deliver outstanding client results and drive business growth
- In this role, you’ll lead the charge in expanding media under management, diversifying platform investments, and advancing full-funnel marketing strategies. You’ll design scalable processes, influence long-term policies, and partner closely with leadership on department P&L management
- As a key voice at the table, you’ll inspire a culture of accountability, strategic thinking, and long-term growth, while pushing the boundaries of what’s possible in social media marketing
- Leading and managing the paid social departmental function, overseeing Group Directors, Senior Directors, Client Teams, and ensuring alignment with broader agency leadership objectives
- Developing and articulating a point of view on emerging topics such as technology-assisted workflows, Measurement and Attribution, AI, data privacy, etc., and their impact(s) on clients’ business outcomes
- Serving as the social team ambassador, representing Wpromote and its proprietary go-to-market tools, technology, and/or working methods that drive differentiation in public forums, webinars, and press engagements
- Collaborating with team leadership to develop and execute department OKRs, ensuring alignment with company goals
- Independently leading pitch preparation and presentation for opportunities of all sizes, demonstrating strategic leadership and decision-making
- Overseeing paid social media delivery standards and strategy, ensuring client expectations are exceeded, and deliverables meet exceptional standards. This includes regular audits and maintenance of SOPs to ensure our operational standards and training materials reflect the most recent and high-impact approaches
- Driving innovation and evolution of the department's go-to-market strategy, integrating high-level social strategies into overall marketing plans. This includes blending both visionary skills with operational excellence to create and implement the right goals
- Managing and being accountable for all aspects of the business unit, including employees, clients, products, and service delivery
- Maintaining a healthy P&L based on Wpromote’s operating plan and Paid Social’s contribution to that plan. Collaborating with company-wide team leads and C-level teams on key initiatives, demonstrating extreme ownership and accountability for decision-making impacting the P&L
- Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment
- Working with team Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid social practice. Managing the recruitment, retention, and professional development of the department
- Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on team building, cultivating individuality, physical and emotional well-being, and personal development
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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