Demand Generation Specialist, HICX
Supplier experience management platform
Be an early applicant
Supplier experience management platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To help businesses optimize for their suppliers’ success.
Role
Who you are
- 5+ years of experience in demand generation or growth marketing, preferably in a B2B SaaS or technology environment
- Proven track record of running successful global campaigns that have driven measurable pipeline growth
- Strong experience of full-funnel marketing strategies, ABM and sales alignment
- Experience with marketing automation platforms and CRM systems (e.g., SFDC, ActiveCampaign, 6sense, PathFactory)
- Data-driven mindset with excellent analytical and reporting skills
- Exceptional communication, project management, and cross-functional collaboration skills
- Ability to thrive in a scale-up, global environment with multiple stakeholders
- Experience with running paid social, display, and search advertising is desirable but not required
What the job involves
- We are seeking a strategic and detail-oriented Demand Generation Specialist to spearhead the creation, execution, and management of our comprehensive global demand generation activities
- Reporting to the Director of Digital Marketing and Operations, you will drive initiatives across various campaigns and events, with a keen focus on achieving pipeline targets
- Create, manage and lead the Demand Gen Campaign Hierarchy including Product led, Vertical, Intent and 1-1 ABM campaigns as well as events with the objective of contributing to the MQL and pipeline targets
- Own the campaign calendar and associated delivery dates
- Manage the procedure, implementation, tracking and measurement of DG campaigns and activity
- Brief and co-ordinate the work of internal parties and external agencies, such as content producers, designers, animators and editors and creative agencies
- Write, edit and proof read copy for promotional materials such as advertising and email
- Deliver regular reports of campaign results against the objectives and evaluation of KPIs
- Ensure accuracy and completeness of assets and provide formal sign off where necessary
Salary benchmarks
Our take
Seamless supply chains are essential to the success of just about any business, but finding reliable suppliers and managing them can be tough. Supplier onboarding platforms can offer data-driven approaches to solve this problem, but these are often restricted to a specific scale, with alternatives requiring bespoke software development.
HICX is changing this through offering businesses a single source of truth for supplier data consolidation, management, and supplier experience. The platform can be integrated directly with major supply chain applications and leverages a low-code configuration system to help businesses of any scale tailor the software to their needs.
HICX serves the most complex tech landscapes in Fortune-1000 accounts, and has amassed an impressive list of clients, including Unilever, Lenovo and BAE Systems. The company remained bootstrapped until 2018, and has since raised significant funding which will be invested into optimizing the supplier experience.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (1 round)
Sep 2022
$22m
LATE VC
Total funding: $22m
Company benefits
- Work from anywhere - we are a fully remote company and we never place restrictions on locations
- Work with a diverse, international team
- Flexible PTO- We offer 25 days of paid holiday per year + UK Bank Holidays
- Connect and socialize with the team during our company socials and off-site events
- Tons of amazing career opportunities in a fast-growing in-demand industry
Company HQ
Surrey Quays, London
Leadership
Costas Xyloyiannis
(CEO)Global Project Manager of Novartis from 2001 to 2003. Experience as Analyst in Corporate Finance for the Royal Bank of Scotland.
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