Navan (formerly known as TripActions) is operating in a crowded marketplace, betting against rivals with similar offerings of user interface personalisation technology. Even so, the company's growth has skyrocketed and it has attracted significant investor interest. Competitors cannot match Navan's cutting-edge, AI-driven services, as well as 24-hour customer support.
Since its founding in 2015 the company has seen significant growth in transactions and in active users. Having expanded from its core travel expense management product, it now offers a corporate card and general expenses management, underwriting its customers' short term business expenses with its own Liquid financial offering. Navan has a list of impressive clients, including Glassdoor, Zoom, and Shopify.
Moving forwards, the company is focused on gaining more reach, especially in Europe. As part of the expanded go-to-market strategy, it rebranded to Navan with a more people-centric design approach. It also combined its travel, corporate card and expense services into a single app which is now available to individual users rather than only through a corporate account. This will be key in bridging the gap between business travel and consumer apps.
Freddie
Company Specialist at Welcome to the Jungle
