Director of Downstream Product Marketing, Spring Health

• 10+ years of experience in product marketing, including significant experience in enterprise B2B or B2B2C environments
• 4+ years of experience leading and developing high-performing teams
• A proven track record of owning go-to-market strategy and execution across new business, renewals, and expansion
• Deep experience partnering with sales, customer success, enablement, growth marketing, communications, and creative teams
• Exceptional writing, editing, storytelling, and presentation skills, with the judgment to simplify complex ideas for executive and customer audiences
• Hands-on experience using generative AI and agentic tools to improve marketing workflows, speed, and scale
• Strong analytical skills and the ability to connect marketing activity to measurable business outcomes
• A proactive, highly organized approach to leading complex programs with many stakeholders and deadlines
• The ability to travel approximately 15% of the year

Desirable

• Reporting to the VP of Product Marketing, Enablement & Creative Brand Studio, and partnering closely with revenue leadership, the Director, Downstream Product Marketing owns how Spring Health goes to market across new business, renewals, and upsell opportunities.
• This leader will also build the AI-native production engine that helps the downstream product marketing team create high-quality, on-brand work at scale.
• This is a full-time, fully remote position with approximately 15% travel for strategic customer forums, sales kickoffs, and team offsites
• Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell, and represent Product Marketing in revenue leadership discussions and decisions
• Partner with revenue leaders to define the stories, proofpoints, and assets that help customer-facing teams win, retain, and grow business
• Partner with Enablement to determine what the field needs to know and when, then drive the training and readiness timeline so each motion lands on schedule
• Partner with Growth Marketing to set what Spring Health takes to market and why, including campaign themes, priority topics, and the original research agenda
• Lead the Product Marketing partnership with Communications and PR for spokesperson-led campaigns, major press moments, and work that improves Spring Health's visibility in AI-powered search and discovery
• Refine the downstream team's AI-native production engine, including agents and workflows that turn approved messaging and source content into winning, on-brand assets at scale
• Lead, develop, and prioritize the downstream Product Marketing team, creating a clear operating model, high standards, and strong cross-functional accountability
• What success looks like;
• Strong adoption of core go-to-market materials across the revenue organization, contributing to measurable improvement in new-business, renewal, and expansion performance
• Reduced time to produce marketing assets through AI-enabled workflows, while maintaining high standards for quality, brand consistency, and factual accuracy
• High-quality finalist and executive-level sales materials that strengthen Spring Health’s position in complex enterprise opportunities and contribute to improved win rates
• Consistent, on-time delivery of priority go-to-market programs and materials aligned to key revenue milestones