Senior Growth Marketing Manager, Pomelo Care

• 4-6+ years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus
• Experience in a 0-1 growth environment — testing, iterating, and scaling channels from scratch
• A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs
• Demonstrable experience owning and operating paid social channels (e.g., Meta, TikTok) with a 6-figure monthly spend
• Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
• Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making
• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

Desirable

• Pomelo is now expanding into new women’s health verticals and seeking a Senior Growth Marketing Manager to help build and scale the marketing engine for our newest venture
• Success in this critical 0-to-1 role will require deep marketing expertise, creative problem solving, analytical rigor, and the ability to inspire trust in a sensitive category
• Drive the zero-to-one launch of Pomelo’s newest women’s health offering by building and scaling a best-in-class DTC growth marketing program from the ground up
• Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing
• Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across paid social, SEM, SEO/GEO, and other channels
• Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning
• Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency
• Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements
• Partner with Product to identify friction points and optimize end to end funnel CVR
• Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals