Vice President of Growth Marketing, Prenuvo
$180-240k
More information about location
Comprehensive whole body MRI scan for preventative care
Job no longer available
Comprehensive whole body MRI scan for preventative care
201-500 employees
Job no longer available
$180-240k
More information about location
201-500 employees
Company mission
To flip the paradigm from reactive "sick-care" to proactive health care.
Role
Who you are
- Career heritage of analytical, quantitatively-oriented marketing and growth/revenue leadership roles with proven results
- Experience in scaling businesses, particularly in fast-growing or competitive industries
- Strong understanding of data analytics, digital marketing, multi-modal attribution, and customer experience and lifecycle management
- Strong understanding of advertising constraints and landscape in regulatory environments
- Ability to align multiple business functions toward common growth objectives
- Strategic mindset with a hands-on approach to execution
- Excellent leadership, communication, and people management skills
- Deep curiosity and experience with AI that goes beyond ChatGPT and image models: conceptualize more complex use cases to drive efficiency and effectiveness
- Have an ability, and willingness, to dive deep into the areas under your purview that can unlock the most impact
- Have a keen understanding of drivers of success in key acquisition and customer engagement channels
- Expertise in lead generation for high-ticket items, optimizing for ROAS or LTV / CAC, not merely CPL
- Experience working with product, technology, and sales teams to optimize conversion performance and customer experience
- Preferred: comfort with SQL and / or Python
- Comfortable working with technical teams and translating complex concepts into compelling external narratives
- Strong bonus but not required: you have done all of the above in a healthcare environment
What the job involves
- Prenuvo is looking for a VP, Growth Marketing. This is a senior executive role that will report to the Chief Marketing Officer, and manage a growing team and the vast majority of our allocated marketing budget, while also being supported by the larger “machines” in the rest of our marketing, design, and PR organizations, as well as working cross-functionally and closely with leadership across Sales, Business Development, Product, and Clinical to drive a unified growth strategy
- Design and implement short-term and long-term strategies to drive revenue, market share, and profitability through full funnel marketing, in digital and non-digital channels, from a deeply quantitative lens of performance and growth
- Constantly link to supply & capacity side of the business, and get ahead of seasonal cycles as well as clinics expansion in North America and Internationally
- Preserve and reinforce our proven track record of highly efficient blended CAC across our brand while meeting/exceeding our revenue targets
- Increase the depth and sophistication of our targeting, audiences, while increasing the overall awareness reach of our brand
- Continuously work with Design on a feedback loop to create creative asset “machines” that are data-informed and brand-aligned, and constantly differentiated in a space that is increasingly competitive and noisy
- Remain agile and adaptive to changing business priorities and general industry and economic factors
- Develop initiatives to attract new customers while enhancing retention and lifetime value
- Continue evolving email as a performance channel, in addition to ongoing engagement and delivery of value to our patients
- Work across various audiences from consumer, and increasingly healthcare providers, to enterprise audiences
- Develop and evolve a diversified portfolio of paid media channels with regular assessment of spend allocation and ROI
- Manage the media portfolio with a balanced eye toward increasing brand awareness while also meeting conversion and revenue targets
- Integrate emerging technologies and innovative approaches to enhance customer engagement and competitive advantage
- Leverage analytics, market research, and performance metrics to guide your strategies
- Evolve the sophistication of our conversion tracking, and campaign and channel attribution; test and leverage AI tools where most relevant
- Implement multi-modal attribution models where applicable
- Work with internal product and data teams on infrastructure evolution, reporting, and insights generation
- Deliver regular senior leadership reporting on acquisition and lifecycle KPIs and targets
Our take
The quantified self movement is gaining momentum, especially in the health and fitness sector. Wearable health monitors, sleep trackers, and genetic testing have all firmly entered the mainstream, and body MRI scanning service Prenuvo is taking this concept to the next level. Prenuvo’s whole body diagnostic imaging offers customers a comprehensive picture of their body, whilst screening for 500+ major conditions and cancers.
The medical benefits of approaching these diseases proactively, as opposed to reactively, are substantial. Customers will be able to catch warning signs early, meaning treatment is likely to be less invasive, with a higher success rate. Unfortunately North America, like many regions, has yet to make substantial investments in preventative healthcare. This just makes companies like Prenuvo, and the VCs who fund them, increasingly necessary.
This funding, however has been substantial, and having closed multiple funding rounds, the company is now setting its sights on Europe. The opening of its first London clinic marks the start of that expansion, brining Prenuvo's full-body MRI services to a new market with high demand for early detection and diagnostic imaging. With plans to evaluate additional cities across the continent, the company is in a position to grow its international presence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2024
$120m
SERIES B
Oct 2022
$56m
SERIES A
Total funding: $176m
Company benefits
- Exceptional health-care coverage: We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
- Flexible vacation policy: Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it.
- Employee Prenuvo scans: Our missions starts with our own. We offer every Prenuvo employee complimentary scans each year. Use it yourself or give a scan to friends and family.
Company HQ
South Fair Oaks, North Fair Oaks, CA
Leadership
Andrew Lacy
(Founder & CEO)Previously founded semantic search company Zaptravel (now Lebara Travel) and iPhone app company Tapulous (subsequently sold to Disney). Later joined Disney as the SVP of Disney Mobile, and then Lebara as Chief Product Officer. Alongside work at Prenuvo they also co-founded Azarus.
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