Creative and Performance Marketing Manager, Chime
$103.7-144k
+ Bonus + Equity
Work from home on Fridays
4 days a week in office
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$103.7-144k
+ Bonus + Equity
Work from home on Fridays
4 days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 5-6+ years of experience in performance marketing and creative strategy, ideally in digital channels and consumer technology
- A strong blend of creative thinking and data-driven decision-making, with a track record of demonstrating how creative impacts campaign performance
- Proven experience executing performance marketing campaigns (e.g., social, search, display, email), with deep platform and creative best practice knowledge
- Passion for identifying trends in digital and paid media and generating bold new creative ideas
- Strong project management skills with experience delivering a high volume of creative assets across multiple channels under tight timelines
- Hands-on experience with Figma, JIRA, and/or Asana
- Experience in FinTech and/or app-based consumer product environments is a plus
What the job involves
- We’re looking for a Creative & Performance Marketing Manager to join our dynamic growth marketing team. In this role, you’ll be responsible for creating and executing high-impact, performance-driven creative strategies and launching assets that deliver measurable results
- You will partner with cross-functional teams to ensure that Chime’s direct response media creative and campaigns align with our broader marketing objectives, while constantly optimizing the creative strategy based on performance learnings and insights
- With experience in performance marketing, creative strategy and comms planning, you will play a critical role in shaping the creative strategy that fuels our paid media performance
- You will be the primary point of contact between Chime’s growth marketing and creative teams, collaborating to align creative best practices, in-market insights, and strategic messaging
- This role requires a strong testing mindset, ability to proactively identify new opportunities, generate hypotheses, and translate insights into bold new creative directions
- You’ll take requests from channel leads and from strategic marketing partners to develop a pipeline of creative assets that can be tested and scaled across multiple digital marketing channels
- Your work will play a key role in shaping business decisions, driving Chime’s growth, and deepening our connection with customers
- You’ll bring empathy and creativity to how we show up for members, helping them better understand, access, and benefit from Chime’s financial tools
- Lead the development of performance marketing strategies for marketing campaigns across all digital channels (paid social, search, affiliate, native, audio and direct mail). Generate quarterly and annual creative roadmaps and get alignment from senior marketing leaders
- Support new product launches and key Go-To-Market initiatives by developing and executing creative assets to support campaigns across all paid channels in partnership with media planners and marketing strategists
- Develop and manage the roadmap for all paid creative assets, ensuring advanced planning and alignment with company priorities, new messaging, and iterations of top-performing creative
- Coordinate with leads from all paid channels to gather their creative needs and execute a rhythm of iterations of creative assets for always-on media campaigns
- Lead weekly brainstorming session with key internal creative team members,agency partners and media strategists to develop an ongoing cadence of new creative messages and assets for testing
- Partnering with data analytics, channel leads, and Chime’s web team, understand best practices and top converting pages for our paid campaigns. Iterate, develop new pages, and A/B test paid landing pages in coordination with key campaigns with the goal of driving efficient user enrollment and direct deposit
- Partner with Compliance and Legal teams to ensure all assets follow regulatory guidelines. Track asset progress through the approval process and deliver final approved versions to channel leads for launch
- Use media performance and marketing analytics to uncover what’s resonating with audiences, identify creative optimization opportunities, and translate insights into new creative that drives better results across paid channels.
- Provide direction and support to internal teams and external agencies, ensuring creative assets meet performance goals and align with Chime’s brand guidelines
- Monitor campaign performance and deliver actionable insights to leadership on key metrics such as acquisition, retention, and lifetime value
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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