Field & Events Marketing Manager, SPREAD
B2B SaaS
Office located in Prinzessinnenstraße, Berlin
Product intelligence platform
Be an early applicant
Product intelligence platform
101-200 employees
Be an early applicant
Office located in Prinzessinnenstraße, Berlin
101-200 employees
Company mission
Empower companies to leverage their engineering knowledge for the overall business to work more efficiently and create more sustainable products.
Role
Who you are
- You're the ideal candidate if you're curious, action-oriented, have attention to detail, and with a creative passion for designing and hosting engaging experiences that drive measurable brand and business impact in the B2B tech space
- You should be curious about the latest trends in manufacturing industries, AI, and R&D and have a talent for translating complex technical concepts into memorable, delightful event experiences, campaigns, and merchandise
- Work Experience: 5+ years of experience in field marketing, event marketing, event mgmt., retail experience, or similar roles, preferably in manufacturing industries, tech/SaaS, or retail/luxury goods
- Customer empathy: Curiosity and passion for creating unique, engaging experiences that resonate with C-Suite, execs, and technical audiences in manufacturing industries
- Strategic Thinker: Developing a field & event marketing strategy selecting the highest impact events to host or be present at, what to do, and how to stand out to drive impact;
- Event Marketing: Proven track record of planning, executing, and hosting inspiring, memorable, and delightful (B2B) events, both virtual & in-person – with a particular focus on content composition, speaker acquisition, moderating, and event management
- Pipeline Generation: Experience in developing and implementing strategies that drive qualified leads and opportunities
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously with attention to detail and strong reliability and ownership
- Cross-functional Leadership: Strong collaborative skills and ability to work effectively with Sales, Marketing & Product teams aligning stakeholders and getting critical inputs
- Relationship Building: Proven ability to build and maintain strong relationships with customers and internal stakeholders –being highly responsive & managing expectations
- Industry knowledge: Familiarity with manufacturing industries, B2B SaaS knowledge, and AI is a plus
- Data Analysis: Strong analytical skills with experience in tracking and reporting on marketing metrics and ROI
- Communication: Excellent English language skills - verbal and written – proficient German is a plus
What the job involves
- We're seeking an experienced field and events marketing manager to drive pipeline growth and accelerate market adoption
- You'll work with our sales team to develop, execute, and host high-impact events and campaigns. Your field and event marketing initiatives will acquire and move prospects through our funnel, strengthening customer relationships and driving business expansion
- This role is critical to building connections with our target audience through events while maintaining a strong focus on brand development and revenue generation
- As Field & Events Marketing Manager, your goal is to develop and implement a comprehensive global field marketing strategy that drives brand strength, and pipeline growth, enhances customer engagement, and delivers measurable business impact
- Develop and execute strategic field marketing plans that align with SPREAD's sales objectives and drive pipeline growth
- Design and manage high-impact events including webinars, roundtables, customer dinners, networking events, and in-person demos
- Identify and secure speaking opportunities at industry conferences, managing the entire speaker submission process
- Create and implement customer champion programs to foster strong relationships and drive advocacy
- Design and host high-impact events including webinars, roundtables, customer dinners, networking events, and in-person demos
- Monitor industry trends and competitor activities to inform field marketing initiatives
- Manage relationships with external vendors and partners for event logistics, booth management, and merchandise
- Oversee merchandise and marketing materials management for all field activities
- Identify and secure speaking or exhibition opportunities at industry conferences, managing the entire speaker/exhibition process end-to-end
- Build and nurture a strong brand community through events and social engagement
Application process
- Contact: Dmytro Iefymenko
Our take
The complexity of modern products, as well as the associated manufacturing processes, has increased over the past few decades. This growing complexity introduces three major challenges for engineers creating complex products. Firstly, the process is often inefficient, with engineers spending large amounts of time on non-productive things like coordination meetings. Secondly, information in this area is often difficult to find: engineers commonly spend around a quarter of their time searching for product information. Thirdly, creating cross-departmental understanding is often highly challenging. In short, things need to get better.
This is where SPREAD comes in. Its software streamlines the product design process at all stages, from providing access to part or component information to suggesting how a product can be assembled and even repaired. These high-level product insights aim to increase efficiency in the design process.
SPREAD has generated a lot of interest with a customer base including major manufacturers such as Audi, Ford, Miele and Porsche. This has led to the startup raising a significant amount of funding which it intends to use for early product development and growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2023
$16m
SERIES A
Jan 2020
$2.8m
SEED
Total funding: $18.8m
Company benefits
- Unlimited contract
- Be an owner through equity/virtual shares
- Optional Private Pension Scheme
- €1,000 yearly budget for professional Learning & Development
- Be part of a competent, ambitious and fun team that inspires us to perform our best, and grow both professionally and personally
- Flat organization
- Solution focused 360 degree communication and feedback
- People & Culture events such as : #SpreadOut company outings, #ThirstyThursdays where we celebrate SPREAD’s cultural diversity, #SpreadTheNews, #Lunch&Learn and so much more!
- 30 days of vacation
- Monthly time budget of 1 day dedicated to breaking out of daily tasks – facilitated with the Design Thinking Methodology
- All the tech you need (cool tech-stack, fully configured MacBook Pro, monitors, gadgets, etc.)
- A commitment to our Vision to change how products are created and maintained, helping a whole industry to become more sustainable!
Company values
- OBSESSED WITH OUR CUSTOMERS' SUCCESS: We believe that owning our customers long-term success is the key to establishing partnerships that last
- CHALLENGE THE IMPOSSIBLE: We believe that challenging accepted processes and methods is the key to achieving solutions that are deemed impossible today
- MOVE FAST FOR AMAZING OUTCOMES: We believe that there is a huge premium on creating effective teams of the best individuals for complex and inventive solutions like ours. Therefore, our culture is focused on efficient execution and flexibility that carefully balances freedom and control as well as quality and speed
- OWNERSHIP MINDSET AND COMMITMENT: We believe that everybody joining SPREAD takes a long-term investment into our vision, our purpose, and the company. Consequently, everybody at SPREAD is an owner and acts as one
- PASSIONATE DREAM TEAM: We believe that a dream team built on the principles of collective success, team spirit, high collaboration, long-term orientation, diversity, and well-being, creates an environment in which you learn the most, perform your best work, improve the fastest and have the most fun
Company HQ
Kreuzberg, Berlin, BE
Articles
Leadership
Philipp Noll
(Managing Director & Co-Founder)An ex-Maintenance Engineer at Daimler AG, Phillip spent almost 4 years as a Senior Management Consultant at MHP.
Robert Göbel
(Managing Director & Co-Founder)Robert began their career in finance, working at Deutsche Bahn and IMB, before spending over 3 years in management positions at MHP.
Salary benchmarks
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Diversity, Equity & Inclusion at SPREAD
- SPREAD is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, age, disability status, protected veteran status or socioeconomic background
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