Senior Field Marketing Manager, Appian
Regular travel in region
AI-powered process orchestration across the enterprise
Be an early applicant
AI-powered process orchestration across the enterprise
1001+ employees
Be an early applicant
Regular travel in region
1001+ employees
Company mission
To simplify what it takes to turn great ideas into powerful business applications that deliver significant value.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, or a related area
- Minimum of 4-6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
- Proven track record of successfully developing and executing demand generation strategies that drive pipeline growth and revenue expansion within the Financial Services industry.
- Account Based Marketing experience
- Strong personal and cross-functional team leadership skills
- Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
- Excellent communication, collaboration, and stakeholder management skills
- Strategic thinker with the ability to translate market insights into actionable marketing plans.
- Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets.
What the job involves
- As the Senior Field Marketing Manager for the Benelux & Nordics region at Appian, you will lead demand generation initiatives across the region
- Reporting to the Senior Director of Regional Marketing, EMEA, your role will focus on driving business growth through strategic planning, execution, and optimisation of industry-wide and account-based marketing campaigns.
- Your efforts will aim to generate demand, expand market share, and strengthen
- Engagement within key industries and priority accounts in the region
- Design and execute scalable GTM programs including executive events, regional campaigns, and support partner-led initiatives, where required tailored to local markets.
- You’ll be results driven and will work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives.
- You will oversee regional budget allocation, investment prioritization, and ROI accountability across field programs.
- This role requires a good understanding of the best marketing practices and trends, plus the ability to be hands-on whenever necessary to get work done.
- Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
- Create and implement account specific marketing plans in collaboration with account teams.
- Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
- Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
- Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
- Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
- Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to combine integrated marketing efforts in the best possible way.
- Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover new opportunities for growth and differentiation.
Our take
Appian is a fotware company helping organizations design, automate, and improve how work gets done. It offers a low-code platform that allows businesses and government agencies to build applications quickly and without the need for large development teams. And it serves a range of industries, having built a strong foothold in the public sector, where secure, scalable digital tools are critical to modernizing complex operations.
The company stands out by bringing process automation, AI, and data management together in a single platform. Instead of relying on multiple disconnected tools, organizations can use Appian to streamline workflows and make faster, better-informed decisions. Its low-code approach allows speed and flexibility, while its focus on security and compliance make it well suited for regulated and mission-critical environments.
This approach has recently been reinforced by a $500M, 10-year enterprise agreement with the US Army. The deal positions appian as a core platform for the Army's IT modernization, supporting AI-driven automation and secure cloud adoption. With its Defense Cloud now authorized for sensitive operations, the agreement signals growing confidence in Appian as a long-term partner for large-scale digital transformation.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2014
$38m
SERIES B
Jul 2008
$10m
SERIES A
Total funding: $48m
Company HQ
Tysons, VA
Additional info
- Raised £60M from IPO on 25 May 2017
Leadership
Matt Calkins
(Co-Founder & CEO)Previously the Director of Enterprise Product Group at MicroStrategy before co-founding Appian in 1999.
Michael Beckley
(Co-Founder & CTO)Michael previously spent 3 years in Product Management at MicroStrategy before co-founding Appian in 1999.
Bob Kramer
(Co-Founder & General Manager)Previously worked as a consultant at MicroStrategy after graduating from University of Pennsylvania.
Marc Wilson
(Co-Founder & Chief Executive Ambassador)Previously worked as a Consultant at Boston Pacific after graduating from Dartmouth College.
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