Influencer & Partnerships Manager, Who Gives a Crap
More information about location
Bamboo & recycled toilet paper
Be an early applicant
Bamboo & recycled toilet paper
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To provide everyone with access to forest-friendly, sustainable, and soft toilet paper.
Role
Who you are
- You have a proven track record in the UK market for identifying, engaging, and managing a diverse portfolio of influencers and partners, turning professional relationships into powerful, results-driven campaigns
- You understand how to drive both broad brand awareness and efficient conversions, utilizing data and a full-funnel approach to scale a high-impact UK programme
- Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
What the job involves
- This is a permanent role focused on building and scaling our UK influencer and partnerships programme. You will be instrumental in bringing our brand to a wider audience
- This role works across the full marketing funnel—from top-of-funnel brand building with celebrities and macro creators, all the way through to driving efficient conversions with print and affiliate partnerships
- If you worked here this past month here are some things you might have been involved in:
- Strategically identifying and successfully securing new, high-impact UK influencer and brand partnerships that align with our mission
- Kicking off a campaign for our new summer Limited Edition launch, which will be amplified through paid media like Meta & YouTube
- Balancing top-of-funnel brand collaborations that drive our brand metrics like trust and familiarity, with bottom-of-funnel performance partnerships
- Tracking, analyzing, and reporting on the performance of all UK partnerships, providing clear recommendations for scaling the most effective channels
Salary benchmarks
Our take
Who Gives a Crap is a B Corp certified company that manufactures recycled-paper and bamboo toilet roll, alongside other eco-friendly paper-based household products. The company donates 50% of its profits to building sanitary facilities in developing countries, and has funded projects to the tune of millions to date.
Originally founded in Melbourne, the direct to consumer brand now serves multiple markets across the UK, US, Canada, Australia and Europe. The company's commendable message and sustainability credentials have resonated strongly with consumers, especially as more and more people aim to put their purchasing power to good.
With over 40% of the world's population still lacking access to safe toilets, and almost 800 children per day dying from diseases caused by poor water and sanitation, Who Gives a Crap is well positioned to make a real impact to people's lives. The brand continues to grow in popularity, and has become the UK's third biggest non-supermarket brand. This isn't enough for the company though and hopes to become even bigger and better.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
50% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2021
$28.8m
LATE VC
Nov 2015
$0.2m
SEED
Total funding: $29m
Company HQ
CBD, Melbourne, VIC
Leadership
Simon Griffiths
(Co-Founder & CEO)They studied at the University of Melbourne, before working as Director of Shebeen from 2009 to 2016. In 2010, they co-founded Who Gives a Crap, and have been CEO since.
Jehan Ratnatunga
(Co-Founder & VP of Strategy and Growth)Having spent 4 years as a BCG Associate, they worked at Foxtel and spent 7 years at YouTube in Strategy until 2019. In 2010, they co-founded Who Gives a Crap, and have been VP of Strategy and Growth since 2019.
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