Director of Demand Generation, Black Kite
+ Performance-based incentives
2+ days a week in office
Cyber security risk management solutions
Job no longer available
Cyber security risk management solutions
101-200 employees
Job no longer available
+ Performance-based incentives
2+ days a week in office
101-200 employees
Company mission
To build the most trustworthy cyber rating system in the world.
Role
Who you are
- If you have a passion for technology, experience in B2B marketing, and a strong track record in demand generation, we want to hear from you!
- 7+ years of experience in demand generation, growth marketing, or digital marketing within the B2B tech industry
- Proven experience leading and growing a marketing team, with a track record of coaching and developing talent
- Strong background in managing SDR teams and driving alignment between marketing and sales
- Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce)
- Deep understanding of inbound and outbound marketing strategies, including ABM, content marketing, and digital advertising
- Data-driven mindset with expertise in analytics tools such as Google Analytics and similar platforms
- Strong project management skills with the ability to prioritize and execute multiple initiatives simultaneously
- Excellent communication and collaboration skills, with a proactive and strategic mindset
- Experience in the cybersecurity industry is a strong plus
- Ability to work in a hybrid environment, coming into the Boston office at least two days per week
What the job involves
- We are a fast-growing technology company at the forefront of innovation in the cybersecurity space
- We are seeking a data-driven and strategic Director of Demand Generation to lead our marketing efforts and drive demand to support our sales team
- Develop and execute a comprehensive demand generation strategy to drive pipeline growth and revenue
- Oversee demand generation campaigns, ABM (Account-Based Marketing), multi-channel marketing initiatives and events
- Manage and mentor a team of demand generation marketers and sales development representatives (SDRs)
- Collaborate closely with sales, brand, product, and content teams to align messaging and optimize conversion rates
- Analyze and optimize marketing performance metrics to ensure efficiency and ROI
- Closely manage marketing automation tools and CRM integrations to ensure seamless execution and tracking of campaigns
- Partner with the sales team to develop nurture strategies to improve sales conversion rates
- Oversee paid media campaigns, SEO, email marketing, webinars, and content syndication programs
- Experiment with new growth channels and innovative marketing strategies to stay ahead of industry trends
- Ensure all demand generation efforts align with company brand and messaging
Our take
An estimated one in four organisations suffered from a cyber-attack in the last year, hackers often attack companies through third parties, working their way into the organisation through supply chain security vulnerabilities. Black Kite is the world’s first global third-party cyber risk monitoring platform, combining cyber ratings and quantitative risk to provide vulnerability management solutions.
Infamous ransomware groups such as Conti and REvil have invested in improving their methods of gathering information and finding an organization’s valuable assets. Black Kite’s suite of standards-based cyber risk assessment programs (which includes a Ransomware Susceptibility Index) provides a three-dimensional view of the health and safety of a company’s entire security ecosystem, uncovering cybercriminal loopholes.
The company has been focused on expanding its workforce and product development as it squares up against a slew of competitors including BitSight and VisableRisk. However, its simplified and comprehensive management solutions, position Black Kite to be the category-leading third-party cyber risk platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Medical/Dental/Vision Insurance
- Generous PTO & Holidays
- 401(k) Options
- Company Stick Options
- Hybrid Work Environment w/ Computer Benefits
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Mohamoud Jibrell
(Advisor & Co-Founder)Former CEO of Black Kite. Founder & CEO of SAMA Technologies, Founder & Managing Director of SAMA Ventures. Co-Founder & previous CEO at LetsDefend. Current Advisor at CyberNow Labs.
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