Sales Development Representative, Instructure
Parchment
$67.2-77.2k
OTE
$50-60k
BASE
All full-time employees participate in our ownership program - because everyone should have a stake in our success
Dynamic learning management platform
Open for applications
Dynamic learning management platform
1001+ employees
Open for applications
$67.2-77.2k
OTE
$50-60k
BASE
All full-time employees participate in our ownership program - because everyone should have a stake in our success
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- Track record of success as an SDR or similar role
- Experience with outbound prospecting tools and CRM systems (Salesforce, Outreach, Qualified Chat, Demandbase, etc.)
- Strong communication skills—both verbal and written
- Ability to work independently while collaborating in a team-oriented environment
- Self-motivated, loves a challenge
- Desire to advance career in sales
- Results-driven mindset with high energy, persistence, and a positive attitude
- Bachelor's degree preferred but not required
- Self-driven and independent but has the ability to be coached
- Previous SaaS software sales experience a plus
What the job involves
- We are looking to hire a Sales Development Representative who is highly motivated and thrives off a challenge
- The Sales Development Representative (SDR) is responsible for creating and qualifying leads, setting meetings, and managing the top of the sales funnel
- Growth mindset: You don’t wait for others to give you the answers, you take initiative. You are motivated to succeed and build your own path to success
- Coachability: You are eager to learn and not only take feedback openly, but you seek out feedback and find ways to implement it
- Quality focused: You care about generating quality conversations and pipeline for our Sales team that will ultimately turn into bookings
- Team player: You are open and collaborative with your fellow SDRs and with our Sales team. You share knowledge, ask questions and contribute to overall Drive Team success
- Problem solving: You are able to address objections, creatively overcome challenges and adjust your strategies based on research and what each account needs. You know our market, our competitors, and how to position our solutions
- Resilience and persistence: You are able to handle rejection and not take the first no. You are creative, strategic and intentional with how you approach your accounts
- Time management: You own your calendar and manage your time effectively. You are self-aware about how you work best and are able to effectively prioritize tasks to maximize efficiency and results
- Research, identify, and qualify target accounts through effective outreach methodologies and effective communication of our value proposition to key decision makers
- Develop and implement effective sales level campaigns with lists of prospects and contacts for email/phone campaigns, conference attendance, etc
- Work with and directly support designated Regional Sales Managers within specific territories by developing/executing original and purposeful sales content
- Route qualified opportunities to the partnered Regional Sales Managers for further development and closure
- Responsible for prioritizing, leading and documenting prospecting activities in Salesforce
- We view this as an entry-level position with a direct professional development path into an Account Executive role and have already promoted several SDRs over the past few years
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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