Marketing Operation Manager, Arkose Labs
$100-130k
+ Equity
Fraud detection platform
Be an early applicant
Fraud detection platform
201-500 employees
Be an early applicant
$100-130k
+ Equity
201-500 employees
Company mission
Arkose's mission is to undermine the economic drivers behind fraud, compelling perpetrators to abandon their attacks.
Role
Who you are
- At least 5 years of marketing operations and data operations related experience in marketing for B2B SaaS companies using major data platforms. Experience in cybersecurity or fraud prevention space is a strong plus
- Highly experienced in interpreting marketing analytics and KPIs
- Experience in Tableau or PowerBI, Salesforce, Google Data Studio, Google Analytics and other tools to excel at your responsibilities is a must
- Google Tag Manager, Outreach, LeanData, BrightTALK, ZoomInfo, and/or attribution tools (Full Circle Insights or Bizible) or equivalent experience
- Excellent written and verbal communication skills, as well as analytical and problem-solving skills
- A growth mindset, and be willing to experiment and improve. Comfortable in a high pace environment
- Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business
- Able to travel occasionally to support corporate events
- Keeping up to date on the latest digital marketing trends
What the job involves
- Arkose Labs is looking for a seasoned expert of Marketing Operations and Data who will manage Marketing Automation/Operations and Email Marketing functions
- Through well-orchestrated campaigns, you will optimize leads quality and awareness of the Arkose Labs brand and elevate buyers’ experiences in our key market segments
- You will be responsible for meeting the quarterly pipeline targets for all regions along with other marketing teams
- You will report directly to the Sales Operations Manager to align the marketing automation and operations plan with the entire company plan, and implement best practices in campaigns
- You will collaborate closely with the ABX, web, product marketing, content marketing, global events, and digital marketing teams
- Hands-on own and drive the data related tasks - data dashboards, reports, KPIs, integrations, hygiene, tracking validation, operations, meetings (agencies and internal teams including marketing/sales teams) and projects strategizing to delivery
- Configure and manage marketing tech stack including Marketo, Gong, Monday, seamless.ai, outreach, zoominfo, salesforce, leandata, full circle insights and their integration etc
- Own data hygiene, normalization and standardization in all the data platforms through validation, form restrictions
- Manage the data and flows in Salesforce Create and manage leads, contacts and accounts as needed
- Integrate and use google data studio, and tableau or powerBI with marketing vendors/platforms like Google/Linkedin. Create dashboards and reports using these systems
- Create ad-hoc reports to provide quick insights/clarifications quickly on demand using Salesforce, Marketo, data studio, google analytics and other platforms. Share insights and drive optimization efforts cross-functionally
- Verify/use/integrate data from and in the original source like Google Ad, Linkedin Ads, other platforms. Google tag manager is a plus
- Enrich and/or extract data manually and through integration. Upload enriched and raw data in the systems manually and through integrations
- Understand and help optimize lead life cycle and funnel
- Monitor and optimize lead quality by maintaining/improving the integrations of lead handling and enrichment tools
- Provide regular insights and reporting to prove efficiency of the marketing operations and to help other marketing teams focus in the right areas based on the data in order to make a positive pipeline impact
- Track campaign performance metrics from the first touch to revenue generation closely. Understand and follow UTM parameters and related industry standards as it relates to paid marketing
- Build scalable and best-practice structures that reduce maintenance requirements in the long term while satisfying short term needs
- Participate in and contribute to the company and department roadmap and execution planning. Communicate the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams
- Partner closely with the demand gen, ABX, digital, content, web, creative teams
Our take
Founded in 2017, Arkose Labs is a fintech company providing a platform that helps detect and manage fraud and abuse. The Arkose Labs risk engine picks out behavioural patterns and anomalies to assess the ‘riskiness’ of users, and more friction is applied the more a user seems likely to attempt fraudulent activity.
Internet crimes in the US claim billions from US citizens every year, and there are no signs of this slowing down. Furthermore, as an increasing number of businesses access and process large amounts of personal data, the urgency for robust and effective fraud prevention tools is increasing in step. Arkose Labs are seeing good growth to match this upswing. They have strong backers in Microsoft and Paypal, and their customer base includes the likes of EA and Twilio.
Similar fraud prevention companies have been cropping up with competitively strong investment over recent years. So Arkose Labs’ focus on retail, gaming, and fintech sectors is a smart strategy to narrow the field. In 2024 it embarked on key leadership hires and continues to perform strongly.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$70m
SERIES C
Mar 2020
$22m
SERIES B
Total funding: $99.5m
Company benefits
- 401k
- $1000 stipend to set up a home office
- Work from home opportunities
- Health insurance
Company HQ
Hayward Park, San Mateo, CA
Leadership
Kevin Gosschalk
(CEO)After graduating from the Queensland University of Technology with a Bachelor in Interactive Entertainment, Kevin worked in biomedical research to use machine technology to detect diabetes and then founded SwipeAds, which prevented Ad fraud. They have been a council member of the Forbes Technology Council.
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