Go To Market Enablement Specialist, Muck Rack
$79-95k
Plus quarterly bonus plan
Public Relations software
Job no longer available
Public Relations software
201-500 employees
Job no longer available
$79-95k
Plus quarterly bonus plan
201-500 employees
Company mission
To transform the way companies engage with the media.
Role
Who you are
- 2-3 years of professional experience, with 1-2 years of training, enablement, or onboarding experience
- 1-2 years of selling experience in a quota-carrying role (e.g. SDR, AE, CSM)
- Proven experience as an Enablement Specialist or a similar role in a B2B SaaS environment
- Excellent communication, presentation, facilitation and organizational skills
- Ability to translate complex product information into relatable and understandable training materials
- Proficiency in Learning Management Systems (LMS) and training software
- Strong leadership and team development abilities
- Experience in Public Relations or Journalism a plus
- Flexibility to travel as needed
What the job involves
- We’re growing quickly, and we’re looking for an experienced Go-To-Market (GTM) Enablement Specialist to strengthen our GTM team, ensuring they are equipped with the knowledge, skills, and tools necessary to execute our GTM strategies effectively
- At Muck Rack, one of our core values is ownership: that’s why we’re hiring our first Enablement Specialist to own training delivery and to help develop team members, coordinate with key stakeholders, and improve our training processes and materials over time
- Partner with Muck Rack’s Go-To-Market Enablement team to maintain and deliver onboarding and role-based training programs to our Go-To-Market teams, focusing on product knowledge, GTM systems and processes, industry trends, competitive landscape, and selling skills and techniques
- Partner with product management, marketing, revenue operations, sales, and customer success leaders to ensure alignment of training programs with our GTM strategy
- Collaborate with Instructional Designers to develop comprehensive training resources
- Identify external development opportunities and materials to augment our internal resources (e.g. classes, literature, podcasts, webinars, etc) and to integrate into our overall curriculum
- Evaluate team members' performance to ensure the training is effective and modify the curriculum as needed
- Aspire to be an expert in using the product to guide others, staying updated on product enhancements and releases to develop new training materials
- Organize product demonstrations and role-play application exercises to enhance the understanding and implementation of sales tactics
- Track and report on the effectiveness of the training programs by leveraging technology for insights/reporting such as SFDC, Gong, Skilljar, LinkedIn
- Maintain a library of sales, product, and market training resources
- Assist in onboarding new GTM hires, ensuring they're well-versed in our product,GTM strategy and internal processes that impact their roles
- How success will be measured in this role:
- Training effectiveness (assessment scores)
- Go-To-Market performance, including:
- Faster lead conversion
- Larger average deal size
- Shorter sales cycle
- Overall field participation rate
- Improvement in quarter-over-quarter goal attainment
- Higher gross retention (GRR) and Net Retention (NRR)
- Observable increase in product knowledge
- Shorter onboarding and ramp times
Application process
- Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision
- 30 min interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Skills assessment (2 hours max)
- Peer interviews with several team members
- Final call(s) with executive team member(s)
Our take
Muck Rack was founded in 2009 as a platform for businesses to connect with journalists. As of 2022, tens of thousands of journalists have profiles on Muck Rack that are available for companies such as Google, Pfizer, and Duolingo to browse and employ writers from.
The nature of journalism has evolved since Muck Rack’s founding, with social media and digital outlets taking away market share from printed publications. As the landscape changes, Muck Rack has expanded its services to include a Public Relations Management platform.
It’s moves like this, as well as their shift to a “distributed” business (hybrid or remote), that have sparked renewed investor confidence in Muck Rack. Though the company has been bootstrapped since its founding, Muck Rack received its first outside funding of $180 million in 2022, underscoring the importance investors place on their platform.
With this substantial funding, the future is bright for Muck Rack, as it continues to roll out updates and new features to its platform. Digital content can go viral in a matter of hours, and the creators are not always journalists, meaning Muck Rack must remain agile and quick to respond.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Fully distributed - Much Rack are committed to a permanent, fully remote environment, core to the way they do business.
- Geo-neutral compensation - Much Rack believe in equitable pay regardless of where you live.
- Time off - 4+ weeks off-the-grid vacation, sick and mental health days, and company holidays.
- Insurance - Health, vision, and dental coverage paid at 100% for individuals
- Retirement planning - MUck Rack contribute 3% of your annual salary to your 401k automatically.
- Paid parental leave - 8 weeks fully paid bonding for all parents + up to 8 weeks fully paid recovery from childbirth.
- Full WFH set up - Including monthly phone/internet reimbursement and coworking stipend.
- Learning & development - Take advantage of unlimited access to learning platforms and regular training opportunities.
- No meeting Fridays - Take control of your calendar, and make time for reflection and deep-focus tasks
Company HQ
Brickell, Miami, FL
Leadership
Gregory Galant
(Co-Founder & CEO)Currently CEO & Co-Founder of the Shorty Awards for social media. Previously CEO of RadioTail and Chairman of Halenet.
Lee Semel
(Co-Founder & CTO)Currently Co-Founder and Producer at the Shorty Awards. Previously Founder and CTO of Innofinity.
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