Director of Growth Marketing, Plate IQ
$140-160k
Accounts payable automation
Be an early applicant
Accounts payable automation
201-500 employees
Be an early applicant
$140-160k
201-500 employees
Company mission
Plate IQ's mission is to make life a little easier for anyone eager to spend less time on AP and more time growing their business.
Role
Who you are
- Track record of scaling performance marketing across high-growth businesses
- High level of comfort in achieving financial targets by translating strategic goals into actionable team objectives, utilizing metrics and regular reviews to track, communicate, and continuously enhance performance and sustained progress
- An innovative thinker who will push Ottimate to new levels of success
- Highly fluent in martech with a strong passion for staying ahead of emerging trends, paired with the expertise to seamlessly integrate complex, multi-platform systems
- B2B SaaS experience, especially within a high growth digitally native business
What the job involves
- ABM Strategy: Lead the execution of the ABM strategy, overseeing multichannel ABM campaigns across email, display ads, content marketing, events, and social media. Measure, analyze, and optimize the performance of campaigns to ensure maximum ROI
- Account Targeting & Segmentation: Use data and insights to define, segment, and prioritize high-potential accounts. Collaborate with sales and product to identify target accounts, and personas to ensure a laser-focused, highly relevant approach
- Brand Awareness: Drive brand awareness campaigns within our ICP, including organic social, events, content syndication, and more
- Sales Enablement: Ensure the sales team has all of the information needed to maximize prospecting productivity. Provide real-time insights into campaign, and web activity on warm accounts demonstrating intent to buy. Work with sales on a daily basis to optimize the lead hand-off process
- Analytics & Reporting: Establish KPIs to track ABM campaign performance and results of the holistic marketing plan. Deliver regular reporting on key metrics such as account engagement, pipeline velocity, sales cycle, and revenue impact
- Technology & Tools: Leverage marketing automation, CRM, ABM platforms, and full marketing stack (e.g., Marketo, Salesforce, Drift, 6Sense, etc.) to streamline processes, personalize campaigns, and track account engagement
- Leadership: Lead and develop a team of hardworking data-driven marketing professionals. Steward a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
Our take
Accounts payable is a cumbersome side of financial management for the hospitality and restaurant sectors. High volume of deliveries of variable frequencies and size, along with the substantial chance of damage to perishable items, means that keeping track of short-term credit to various sellers is a tricky business. With belts having been drastically tightened across the hospitality sector in recent years, labor-intensive paper invoicing and back-office administration no longer cuts the mustard.
Plate IQ’s solution is to effect digital transformation across B2B payments and accounts payable in the hospitality sector. The company’s VendorPay allows customers to make payments directly to over 200,000 vendors straight from their AP platform, thereby streamlining and resolving the late payments issue that’s been growing steadily in the sector over recent years.
Margins in the sector are famously tight, so even the most modest of operational improvements can make substantial gains for hospitality businesses. Indeed, over 20,000 restaurants, hotels and grocery chains across the US are using Plate IQ’s platform, including leading brands such as Best Western, Holiday Inn and Foodtown.
Following a high degree of fundraising, the company has developed its product to suit verticals outside the hospitality and food sectors, and is now offering its services to accounting firms and other businesses. Building on past successes this area may grow to be the central plank of Plate IQ's offering going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$160m
SERIES B
Mar 2017
$4m
SERIES A
Total funding: $164.5m
Company benefits
- Health & Retirement - We offer comprehensive medical, dental, vision coverage as well as a 401(k)
- Paid Time Off - We offer plenty of vacation and personal time off to give you the time to step away, unwind, and recharge
Company HQ
Downtown, Oakland, CA
Articles
Leadership
Barrett Boston
(CEO, not founder)Was previously CRO & Executive Officer for TriNet. Before that was President, Americas with TravelClick and Vice President at IBM.
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