Product Marketing Lead, Burq
+ Equity
AI-powered last-mile delivery
Job no longer available
AI-powered last-mile delivery
21-100 employees
Job no longer available
+ Equity
21-100 employees
Company mission
To make offering delivery simple, flexible, and turnkey for enterprises.
Role
Who you are
- 5-7 years of experience in B2B SaaS product marketing
- Proven success in driving GTM strategies and product launches
- Strong understanding of customer personas, market research, and messaging development
- Ability to create compelling customer-facing content and internal training materials
- Experience working cross-functionally with product, sales, and customer success teams
- Strong project management skills, with the ability to manage multiple initiatives simultaneously
- Analytical mindset with experience measuring product adoption and revenue impact
- Exceptional communication and storytelling skills
Desirable
- Experience with growth marketing strategies to optimize customer retention and expansion for example:
- Knowledge of SEO and content strategies to improve discoverability
- Experience creating dashboards or reports (Google Analytics, HubSpot, Heap, etc.) to measure campaign success and product adoption
- Ability to identify and implement marketing initiatives that increase customer lifetime value (LTV) and drive product-led growth strategies
- Startup experience – ability to move quickly, pivot when needed, and thrive in a fast-paced environment
- Familiarity with tools like HubSpot, Mailchimp, Confluence, SendGrid and marketing automation platforms
- Background in conducting customer interviews, surveys, and competitive analysis
What the job involves
- We’re looking for a strategic and execution-driven Product Marketing Manager to own and drive go-to-market (GTM) strategies, product launches, and customer adoption efforts
- You’ll work cross-functionally to refine customer personas, inform product design through research, and ensure that teams are equipped with the knowledge they need to support new features
- This role requires a deep understanding of B2B SaaS marketing, strong storytelling skills, and a passion for driving revenue growth through better customer experiences
- Drive GTM Strategy – Own the go-to-market strategy for new product launches and features, aligning efforts across marketing, product, sales, and customer success teams
- Product Launches – Lead messaging, positioning, and enablement efforts for new features, ensuring successful adoption and revenue impact
- Customer Research & Persona Development – Refine and expand customer personas, conduct surveys, and synthesize insights to inform product development and marketing initiatives
- Internal Enablement & Training – Serve as a liaison between departments, ensuring teams are well-equipped with the knowledge and tools to support new features and updates
- Customer Experience & Adoption Campaigns – Develop targeted campaigns to drive product adoption, feature utilization, and revenue growth among existing customers
- Content & Sales Enablement – Create help guides, product documentation, sales collateral, and training materials to improve customer engagement and team effectiveness
- Cross-Functional Collaboration – Work closely with product, design, sales, and customer success to ensure consistent messaging and seamless execution of marketing strategies
- Metrics & Performance – Track feature adoption, customer engagement, and revenue impact to refine strategies and drive continuous improvement
Our take
For many B2C businesses, surviving today means meeting the on-demand delivery needs of consumers - something that can be difficult to achieve as a small business. Whilst last-mile delivery warehouses save small businesses from having to build their own delivery infrastructure, working exclusively with a single provider can greatly limit delivery options and stall a company's growth.
Burq provides an on-demand B2C delivery service platform which allows businesses to access multiple delivery providers for same-day delivery. The platform integrates directly with major sales platforms such as Zapier and Shopify, offering an analytic dashboard and delivery tracker across different modes of transport and providers.
Taking advantage of the expanding last-mile delivery sector, Burq has scaled its operations, swiftly building a thriving customer base in the small retailer and startup sectors. Having received funding from investors such as Village Global, it continues to launch new features and gain recognition as a partner for business growth.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company HQ
SoMa, San Francisco, CA
Leadership
Salman Habib
(Co-Founder)Previously co-founded HelpED Foundation where they served as the President. They also co-founded/ served as the CEO at Hellofriend.
Shaban Habib
(Co-Founder)Co-founder of HelpED Foundation and Hellofriend. Previously co-founded Hilfe Billing Providers and worked in Business Data Management at SunTrust.
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