Content Marketing Manager, PEXA
B2B
£45-50k
Online property settlement, tracking and insights
Job no longer available
Online property settlement, tracking and insights
21-100 employees
Job no longer available
£45-50k
21-100 employees
Company mission
To transform property experiences.
Role
Who you are
- Education: Bachelor’s degree in Business, Marketing, Design or a related field
- Experience: Minimum of 7 years B2B marketing experience with at least 3 in a Content Marketing position > Industry Knowledge: Familiarity with the property sector and its key audiences, including market influencers, intermediaries, lenders, and conveyancers
- Content Strategy Expertise: Proven ability to develop and manage content strategies that deliver measurable results
- Multi-Format Content Creation: Strong experience in creating diverse content types such as reports, blogs, videos, and infographics
- Audience Engagement: Skilled in crafting content for different stages of the customer journey, from awareness to advocacy, and delivering engaging, conversion-driven messaging
- Project Management: Ability to manage multiple projects and meet deadlines, ensuring the delivery of high-quality content on time and within scope
- Collaboration: Experience working closely with cross-functional teams, including marketing, sales, and design, to ensure alignment of content with broader strategies
- Analytical Skills: Proficiency in using content performance analytics tools (e.g., Google Analytics, social media analytics) to inform strategy and optimise content effectiveness
- Advanced Writing and Editing: Exceptional writing and editing skills with the ability to communicate complex ideas clearly and concisely
- SEO and Digital Marketing Knowledge: Understanding of SEO best practices and digital content optimisation to maximise visibility and engagement
What the job involves
- We know that work is just one aspect of your life – we want to help you create your ideal work/life blend, rather than squeezing in life around work
- The Content Manager will take ownership of the content strategy across all five businesses within the PEXA UK group: PEXA, Smoove, Optima, Amity Law, and Legal Eye
- This role is responsible for planning, scheduling, and coordinating a comprehensive content calendar, ensuring alignment with business propositions, narratives, and overall corporate goals
- Working collaboratively with internal teams and external stakeholders, the Content Manager will craft and oversee the creation of compelling content that engages key audiences, drives inbound leads, and supports customer journeys
- The role will encompass content creation for all stages of the customer lifecycle, from awareness through onboarding to advocacy, and will also contribute to internal communications to foster employee engagement
- Lead the development of a content strategy that supports corporate and marketing objectives across all PEXA UK group brands
- Oversee the content calendar, ensuring seamless planning, scheduling, and coordination of all content types
- Create and commission a variety of content formats, including research reports, whitepapers, blogs, videos, multimedia assets, infographics, and gated content with effective CTAs
- Develop and produce content that supports customer engagement at every stage of the journey, including lead generation, nurturing, onboarding, and advocacy, with a focus on driving ROI and improved CSAT, NPS, and customer loyalty.
- Collaborate with subject matter experts to generate thought leadership content that positions PEXA as a leader in the property sector
- Work closely with the Communications Manager, Design Manager, Digital Marketing, and Product Marketing teams to align content with business propositions and campaign goals
- Coordinate with external agencies or freelancers as needed to deliver high-quality content on time and within budget
- Monitor content performance using analytics tools, providing insights and recommendations for continuous improvement
- Support internal communications efforts, crafting messages that align with corporate goals and enhance employee engagement
- Ensure all content is consistent in tone, style, and quality, adhering to brand guidelines and optimising for SEO where applicable
Our take
Even as industries embrace the digital revolution, some practices lag behind. For example, property exchange and remortgaging still involve a host of paperwork and back-and-forth between parties. PEXA supplies an eConveyancing platform to automate and simplify these processes, improving accuracy and efficiency while reducing costs.
PEXA was founded in 2010 to bring automation to the Australian property market, before expanding to the UK. The company created its eConveyancing service from scratch, including developing the technology behind it, and can serve property exchange, purchase, development and more; though the PEXA UK division is currently focussed solely on its novel remortgaging solution, as the volume of UK remortgages is expected to rapidly escalate with growing interest rates.
PEXA has benefitted from the pandemic-instigated digital transformation, as well as the similarly fuelled property market boom, which allowed the company to grow rapidly in Australia. Having brought its platform to the much larger UK property market, the company has a chance to demonstrate the value of its digital property settlement solution to a new range of customers, and the potential for massive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Civic Quarter, Leeds, UK
Leadership
Joe Peppe
(CEO)They joined PEXA UK in 2023 as CEO. Prior to this, they were the CEO of tmgroup, Managing Director at EDM Group, Business Development Director at RR Donnelley, and Senior Account Manager at Williams Leaf.
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